Свежие новости и отзывы о Moz

Posted by randfish[Estimated read time: 13 minutes] Your content has quality links and your keyword targeting is an SEO's dream. Yet for some mysterious reason, that content still isn't ranking. What's missing? In today's Whiteboard Friday, Rand explains some of the advanced tactics Google may be using to evaluate and analyze your content and what you should be looking out for to help resolve your ranking woes. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcr... →

Posted by Craig_BradshawThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 19 minutes] As digital marketers, the amount of data that we have to collect, process, and analyze is overwhelming. This is never more true than when we're looking into what competitors are doing from a link building perspective. Thankfully, th... →

Posted by Laura.Lippay[Estimated read time: 4 minutes] Do you know anyone who is visually impaired? Maybe they have low vision or color blindness, or are fully blind. Think about how they use the Internet. Close your eyes, or at least squint really hard, and try to find today’s news or interact with your friends on Facebook. It’s a challenge many of us don't think about every day, but some of what we do in SEO can affect the experience that people with visual impairments have when visiting a page. Accessibi... →

Posted by nikkielizabethdemereHere’s a crazy statistic. On average, Twitter sees 500 million tweets per day. Out of all of the interactions people have with these tweets, 92% of them involve clicking links. For some of us, getting in on that action feels as easy as chatting with a barista at the local coffee shop. For others, getting website traffic from Twitter may as well be alchemy. That's okay, since it actually is possible to turn Tweets into gold. I promise. CaveatsIf your target audience is on Twitte... →

Posted by katemorrisGrowth. Revenue, visits, conversions. We all want to see growth. For many, focusing on a new set of potential customers in another market (international, for instance) is a source of growth. It can sometimes seem like an easy expansion. If your current target market is in the US, UK, or Australia, the other two look promising. Same language, same content — all you need is to set up a site for them and target it at them, right? International expansion is more complicated than that. The ea... →

Posted by sam.nemzer[Estimated read time: 6 minutes] A quantitative analysis of the claim that topics are more important than keywords.What’s more important: topics or keywords? This has been a major discussion point in SEO recently, nowhere more so than here on the Moz blog. Rand has given two Whiteboard Fridays in the last two months, and Moz’s new Related Topics feature in Moz Pro aims to help you to optimize your site for topics as well as keywords. The idea under discussion is that, since the Hummingbi... →

Posted by sam.nemzer[Estimated read time: 6 minutes] A quantitative analysis of the claim that topics are more important than keywords.What’s more important: topics or keywords? This has been a major discussion point in SEO recently, nowhere more so than here on the Moz blog. Rand has given two Whiteboard Fridays in the last two months, and Moz’s new Related Topics feature in Moz Pro aims to help you to optimize your site for topics as well as keywords. The idea under discussion is that, since the Hummingbi... →

Posted by Whitespark[Estimated read time: 6 minutes] Citation consistency got you down? It's one of the most important local search ranking factors, but it can be an overwhelming task to find inconsistencies, and it's often easy to create accidental duplicate listings. In today's guest Whiteboard Friday, Darren Shaw, founder of Whitespark and recent speaker at MozCon Local, outlines a foolproof way to discover all your NAP variations to prepare for proper citation building. Click on the whiteboard image abo... →

Posted by Whitespark[Estimated read time: 6 minutes] Citation consistency got you down? It's one of the most important local search ranking factors, but it can be an overwhelming task to find inconsistencies, and it's often easy to create accidental duplicate listings. In today's guest Whiteboard Friday, Darren Shaw, founder of Whitespark and recent speaker at MozCon Local, outlines a foolproof way to discover all your NAP variations to prepare for proper citation building. Click on the whiteboard image abo... →

Posted by tomcoad“The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.” Oxford English Dictionary's definition of brand awarenessHow does anyone, not least a search engine, quantify brand awareness? Is it possible to accurately measure a consumer’s familiarity of a brand, and how can a search engine use this as an accurate metric from which it can factor it into a ranking algorithm? And if it could, can this be influenced by external factors, suc... →

The debate on whether Google is telling the truth about click data, i.e. pogosticking, clicking on a search result and jumping back to the search results page shortly after, influences the rankings of that search result is a topic that won't die...... →

Posted by SimonPenson[Estimated read time: 20 minutes] Introduction and background The how-to process Setting up your team Free downloads and help guide Content marketing has an image problem. Like all potentially transformational opportunities, the world sees something glistening and jumps in head first to claim a piece of the next "goldmine." The ensuing digital gold rush that follows often creates a stampede to be first, rather than best, and normally strategic thinking is usurped and instead replaced wi... →

Posted by SimonPenson[Estimated read time: 20 minutes] Introduction and background The how-to process Setting up your team Free downloads and help guide Content marketing has an image problem. Like all potentially transformational opportunities, the world sees something glistening and jumps in head first to claim a piece of the next "goldmine." The ensuing digital gold rush that follows often creates a stampede to be first, rather than best, and normally strategic thinking is usurped and instead replaced wi... →

On Twitter @dhinckley said that according to Moz over here, 302 redirects pass zero "link juice," also known as PageRank. John Mueller said that is not true...... →

Posted by ronell-smith[Estimated read time: 17 minutes] A couple of years back, I received a call from the CMO of a small but popular and growing startup about taking on the brand as a content strategist. While I was initially lukewarm to the idea, they were adamant about working together, feeling that I “could help them reach their goals.” Before hanging up the phone, I asked him to email me the main priority for the onsite content: "Engaging content (e.g., shares, likes, tweets, etc.)," she wrote. I thoug... →

Posted by ronell-smith[Estimated read time: 17 minutes] A couple of years back, I received a call from the CMO of a small but popular and growing startup about taking on the brand as a content strategist. While I was initially lukewarm to the idea, they were adamant about working together, feeling that I “could help them reach their goals.” Before hanging up the phone, I asked him to email me the main priority for the onsite content: "Engaging content (e.g., shares, likes, tweets, etc.)," she wrote. I thoug... →

По данным Moz, Google стал чаще показывать блок «Пользователи также ищут» (People Also Ask) в результатах поиска. В районе 11 марта график Mozcast показал резкий скачок частоты появления этого блока в выдаче. В настоящее время он отображается по 9% запросов, которые отслеживает компания. Напомним, что Google тестировал новый блок «Пользователи также ищут» в апреле 2015 года. Он располагается в верхней части результатов поиска и позволяет выбирать релевантные или альтернативные запросы для уточнения результ... →

Posted by Dr-Pete[Estimated read time: 8 minutes] Summary: We analyzed 5 mobile phone buyer searches on Google across 5,000 cities (25,000 total markets) to find the winners and losers in both organic and local pack results. Best Buy dominated organic results and performed well in local searches. Sprint won the local pack results, but disappeared from organic entirely. Carriers Verizon, T-Mobile, and AT&T all performed well, but none covered more than 30% of local search markets. The wireless industry in t... →

Posted by Dr-Pete Summary: We analyzed 5 mobile phone buyer searches on Google across 5,000 cities (25,000 total markets) to find the winners and losers in both organic and local pack results. Best Buy dominated organic results and performed well in local searches. Sprint won the local pack results, but disappeared from organic entirely. Carriers Verizon, T-Mobile, and AT&T all performed well, but none covered more than 30% of local search markets. The wireless industry in the United States is both massive... →

Posted by MMercerI’ve written blog posts for numerous global brands; it's one of my favorite pastimes. After my last article last article for YouMoz, it occurred to me that I should share some marketing and copywriting tips for writers who are as passionate about blogging as I am. Ultimately, I decided to take my original idea one very big and important step further. As a result, this article contains a simple plan for creating a blog your readers will adore — in just 10 steps. First of all, you need to kno... →