Posted by ronell-smith[Estimated read time: 17 minutes]
A couple of years back, I received a call from the CMO of a small but popular and growing startup about taking on the brand as a content strategist. While I was initially lukewarm to the idea, they were adamant about working together, feeling that I “could help them reach their goals.”
Before hanging up the phone, I asked him to email me the main priority for the onsite content:
"Engaging content (e.g., shares, likes, tweets, etc.)," she wrote.
I thoug...