Posted by tomcoad“The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.” Oxford English Dictionary's definition of brand awarenessHow does anyone, not least a search engine, quantify brand awareness? Is it possible to accurately measure a consumer’s familiarity of a brand, and how can a search engine use this as an accurate metric from which it can factor it into a ranking algorithm? And if it could, can this be influenced by external factors, suc...