Свежие новости и отзывы о Moz

Posted by Daniel-HochuliI'm a big believer that every good content marketing strategy begins with a comprehensive audit of the website’s current performance. The simple reason is that you cannot plan ahead if you do not already have a great understanding of where you currently are.In this article, I will show you how a content audit with six important Google Analytics reports can help you make some smart decisions about the health of your current site, what your audience wants from your content, and how you... →

Posted by EricaMcGillivrayOn November 20, 2015, Twitter took away share counts on their buttons and from their accessible free metrics. Site owners lost an easy signal of popularity of their posts. Those of us in the web metrics business scrambled to either remove, change, or find alternatives for the data to serve to our customers. And all those share count buttons, on sites across the Web, started looking a tad ugly: Yep, this is a screenshot from our own site. Why did Twitter take away this data?When ask... →

Posted by ksalehWhy do people buy what they buy? Businesses and psychologists have been trying to answer this question for years. Turns out, one big driver for purchasing decisions is social proof. Social proof serves as validation of a product’s quality or value for money. If many people like a product, your customers will assume that it must be good.Savvy e-commerce store owners can increase conversion rates dramatically by leveraging social proof. What is social proof and how can you use it effectively?A... →

Posted by jmodjeskaToday I'm proud to announce some new features in Moz Pro that help you get a lot more value out of your keyword rankings reports. You can now view your full rankings history for any campaign, select specific date ranges for your charts and tables, better segment your rankings data to get a clearer understanding of your performance and visibility, and effectively manage large campaigns with numerous keywords. Did I also mention it's lightning-fast? To get started, visit the keyword ranking... →

Posted by SuzzicksMost people in the digital community have heard of Facebook’s 2G Tuesdays. They were established to remind users that much of the world still accesses the Internet on slow 2G connections, rather than 3G, 4G, LTE or WiFi. For an online marketer in the developed world, it's easy to forget about slow connections, but Facebook is particularly sensitive to them. A very high portion of their traffic is mobile, and a large portion of their audience uses their mobile device as their primary access... →

Posted by bridget.randolphEveryone has an opinion about Tinder. Whether you’re happily single, actively seeking a partner, or in a committed relationship, something about the concept of "swiping" yes or no on strangers’ pictures seems to guarantee strong opinions. There are endless articles about what Tinder (and similar apps) say aboutmodern dating, love in the 21st century, and, more broadly, millennial shallowness. And, as someone who can’t resist twisting a good dinner party topic into a marketing blog ... →

Posted by AsherElranThere are many different dos and don’ts of Google AdWords all over the Internet. When writing this article, I felt it was safe to call many of the methods I’m sharing in it unconventional.In an attempt to resurrect plummeting numbers, and squeeze the last bit of juice from an already producing campaign, I’ve experimented and tested PPC tactics that most users won’t try, either due to fear or because someone says so. When I take on a client for PPC, I want to help them gain a healthy amou... →

Posted by randfishIt's probably crossed your mind before. Should you optimize for your competitors' branded keywords? How would you even go about it effectively? Well, in today's Whiteboard Friday, Rand explains some carefully strategic and smart ways to optimize for the keywords of a competitor — from determining their worthiness, to properly targeting your funnel, to using third-party hosted content for maximum amplification. Click on the whiteboard image above to open a high resolution version in a new t... →

Зарубежные специалисты отрасли заметили видимые колебания в мобильной выдаче Google. 5 февраля Пит Мейерс (Pete Meyers) из Moz сообщил в Twitter, что инструмент мониторинга Mozcast зафиксировал значительные изменения в мобильной выдаче поисковика. По его словам, в течение 24 часов объём mobile-friendly URL-адресов на первой странице результатов поиска вырос из 80,9% до 88,7%. Спустя день все показатели вернулись к обычному состоянию. In our data set, "mobile-friendly" URLs on page 1 jumped from 80.9% to 8... →

Posted by SarahBirdLongstanding insomnia sufferers, rejoice! My Moz 2015 Annual Report is here. Check out 2012, 2013, and 2014 if you’re a glutton for punishment. So much happens in a year — fantastic and terrible things — distilling it into one blog post is my annual albatross. Alright. Enough wallowing in self pity. Here we go! Here’s how I’m organizing this post so you can jump around to whatever strikes your fancy: Part 1: tl;dr 2015 was a strengthening year! Part 2: Two 2015 strategic shifts Part 3: Tw... →

Posted by adamf2015 was very much a rebuilding year for Moz Pro. We entered last year with some core infrastructure problems, and so worked heavily on less visible projects to make our SEO software faster, more reliable, and more polished. Still, on top of everything, we were able to add a host of new features and make some major design improvements. The great news for 2016? A lot of that core infrastructure work is done or near completion. With this foundation in place, we’re going to seriously level up ke... →

Posted by annboylesAs many of you — particularly our friends in Iowa and New Hampshire — are keenly aware, the height of the US presidential election season is upon us. In recent years, social media has had an increasingly profound impact on campaigns and election conversations, with candidates and their supporters (and detractors) taking to Twitter in droves. Here at Moz, we’re seizing the opportunity to examine the Twitter accounts of candidates seeking the highest office in the US to see what insights we... →

Posted by NickRebuildNationTo help a dental client with 11 locations better compete in multiple locales, we created “City Service Pages” (CSPs) for two of their locations. Completely distinct from the existing service pages, these CSPs are engineered to drive niche traffic from local users by utilizing more specific long-tail searches. Instead of simply listing the services offered, as is often done on location-based landing pages, we were able to optimize individual landing pages based on their targeted co... →

Posted by dudleycarrToday we’re excited to remove the Beta label on Moz Local Insights! This feature has been in beta since November when David first announced it. This release of Insights continues the push to provide our customers with a holistic understanding of local search presence.First, a tremendous thank you to all of our customers who gave us feedback about what works and what doesn’t work. In the two months that Insights has been active for all 60K+ listings in Moz Local, we’ve collected 2.5 billi... →

Posted by MiriamEllis St. Valentine’s Day is on the way, and I’ve been thinking about love and loyalty as they apply in the local business world. It’s been estimated that it costs 7x more to acquire a customer than to retain one; in my city, most of the major chains offer some type of traditional customer loyalty program. Most rely on a points-based system or an initial sign-up investment to receive benefits, but I wondered about Main Street. I picked 15 locally owned businesses at random to see if they had... →

Posted by willcritchlowThe FTC recently published their updated rules (and more accessible “guidance”) on what constitutes a “misleading” native advert [PDF]. I’ve read them. I only fell asleep twice. Then, near the end, a couple of bombshells. But first, the background. Native ads and the FTCFor those who haven’t been following the trends closely, native advertising is a form of digital advertising whereby adverts are included “in-stream,” interspersed with regular editorial content. On social platforms, t... →

Posted by randfishShould you ditch keyword targeting entirely? There's been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it's a big step to take and could potentially hurt your rankings. In today's Whiteboard Friday, Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds. Click on the whiteboard image above to open a high resolution version in a new ... →

Posted by BaileyMezThe abundance of apps within the Apple App Store and the Google Play Store makes them both great and scary places to run a business. Despite the plethora of choices, however, a brand can find a home and thrive in the app stores.However, it is the job of the app publishers and marketers to make that mission a reality through (a) higher engagements and conversions amongst app store visitors, and (b) a viable ASO plan for long-term retention in the Apple App Store and the Google Play Store. ... →

Posted by EricEngeMachine learning is already a very big deal. It's here, and it's in use in far more businesses than you might suspect. A few months back, I decided to take a deep dive into this topic to learn more about it. In today's post, I'll dive into a certain amount of technical detail about how it works, but I also plan to discuss its practical impact on SEO and digital marketing. For reference, check out Rand Fishkin's presentation about how we've entered into a two-algorithm world. Rand addresses... →

Posted by alehbarysevichUsing Google’s rich snippets in your e-commerce store is one of the best tactics for increasing the visibility of your products, enhancing your click-through rates (CTR), and driving more revenue. This tactic is not only effective, but quick and easy to implement as well.In this article, we’re going to examine what the five essential rich snippets for your online store are and how to add them.What are rich snippets?Rich snippets are a form of structured data which help website owners... →