Свежие новости и отзывы о Moz

Posted by brianhughesIf content marketing is all about providing relevant information to help your customers make a decision, then no one needs this information more than a B2B customer. B2B customers aren't deciding between what to order for dinner or where to buy their next coffee; they're about to invest millions of dollars in major decisions that could make (or break) their businesses. With more stakeholders needing to weigh in about these big decisions, it's no surprise that the average sales cycle is ... →

Posted by ryanwashereOver the last 2 months, I've driven well over 6,000 organic Facebook visits to my site. It's not coming from a Facebook Page; it's coming from a Facebook Group. Several months ago I started my own Group, Digital Marketing Questions — this week we hit 3,000 active, engaged, spam-free members. In this post, I'm going to retrace my steps and tell you exactly how to build your own Facebook Group. What are the benefits of building a Facebook Group?Before I tell you how to build one, I quick... →

Posted by kelseyreavesThe link building world is in a constant state of evolution. New tools are continually introduced to the market, with SEOs ready to discover what works best. Our outreach team at Modernize recently found ourselves in this position. In need of a new email automation service, we were eager to explore and test out new tools to see what improved our overall outreach system.Modernize is in the home improvement space, and we focus heavily on energy efficiency and green living — thus, we targ... →

Posted by randfishIt's the season of giving, and that notion extends to search! Brand preferences have an almost tangible impact on several levels, from consumer affinity to a rankings boost on Google. In this holiday edition of our now-traditional Whitebeard Friday, Rand explains why it's important to keep brand recognition at the forefront of your strategy, and offers up a framework on how to get started on giving searchers a reason to prefer your brand. Click on the whiteboard image above to open a high ... →

Posted by Wellsyu1The goal of this post is to provide you with actionable research tips for finding content ideas. While my agency provides SEO services for the professional services industry, I think brands in any industry can benefit from this information. The small businesses I work with are mainly local plumbers, electricians, doctors, and HVAC technicians. The goal of any agency is to make our clients happy, which often entails getting high keyword rankings for service-related keywords like these:Plumb... →

Posted by FeliciaCrawford‘Twas the night before Christmas, when all throughout MozNot a laptop was whirring, the office on pause.The colorful Great Wheel spun slow on the pier,Downtown Seattle alive with good cheer. The Moz Dogs were nestled at home in their beds,Dreams of dropped tacos alive in their heads.And I, staying late to write on the blog,Had just closed my MacBook, and downed my eggnog. Whence from down the hall came a soft pitter-patter;I arose from my desk to spy what was the matter.Peering ‘rou... →

Posted by Alan_ColemanBy now, we're all pretty used to Knowledge Graph results in the SERPs. But what could it mean when Google offers the ability to make a purchase, a call, book an appointment, or otherwise convert customers within those results? In this video blog, Alan Coleman speculates about a potential 100% conversion rate in the SERPs and raises the question of Google's role in an increasingly app-centric world. Video transcript In this video blog, I’m going to talk to you about a key trend we’ve no... →

Posted by sherisaidIn the war for customer attention in a content-saturated market, most small businesses are losing. The reason often comes down to budget. The kind of content that spreads across the Internet can be expensive to create and time-consuming to share. So, how can you produce the value your customers crave and break the Internet without breaking the bank? The answer may surprise you: It is repurposing content.Repurposing content is an efficient and cost-effective way to use valuable resources t... →

Posted by Dr-PeteAs part of the MozCast 10K (a 10,000-keyword daily Google tracker), we keep a close eye on the domains with the most page-one Google real-estate. As of December 1st, these were the "Big 10": "Share" represents the percentage of total results each domain has across the entire data set. Of course, absolute rankings can vary a lot depending on the data set, but what's more interesting is how any given brand moves over time.We watch day-to-day movements closely as search marketers, and often tr... →

Posted by RoyhLast month Google made a big announcement, potentially signaling a game changer for search. Google is quietly rolling out app-only content indexing, even if that content isn’t actually hosted on the indexed app. So, what does that actually mean? The game-changing implication is that when you search Google from your phone or tablet, app-only content will “stream” directly to your mobile device — even if you don’t have the app installed. Thus, if I search for the key phrase “hotel tonight in Chi... →

Posted by willcritchlowYou may have heard the term "AMPs" thrown around lately. What exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it all? In this week's British Whiteboard Friday, Will Critchlow and Tom Anthony of Distilled lay out all the important details. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionTom: Howdy, Moz fans, and welcome to British Whiteboard Friday. We're filming this in the London HQ ... →

Posted by Liam_CurleyThis article highlights a direct marketing campaign we launched at Supremo. Yes, old-fashioned direct marketing may well be the devil, but I wanted to put this forward to the community because I think the campaign can be recycled for PR and outreach campaigns, too.Before I get into the details of what we did, it’s probably good to start with who we are and why we launched this campaign. Supremo is made up three directors, each of whom has a different strong suit: marketing, design and d... →

Posted by Dr-PeteIt's been 3 1/2 years since we launched the MozCast project, and one request I hear a lot is if we can make more than 30 days worth of data available. So, working with Dave Snyder and the team at CopyPress, we've put together the highlights of 2014 and 2015 — the confirmed algorithm updates you already know, and the ones you might have missed. The data is mine, but credit for everything else goes to CopyPress (Thanks, Dave!). If you have any questions about specific events or dates, feel fr... →

Posted by cmurfToday, we're talking about June 25th, 2015: the day Google AdWords changed forever to allow Analytics remarketing audiences to be available for advertisers on search. In our video blog, we'll begin by telling you why this is important and explain some problems it solves. We'll give you some examples of how you can use RLSAs, along with four benefits of using them. We've also included a simple example of how you can create one audience. And we'll conclude with the sequel to The Day Google AdWo... →

Posted by JohnRowaWhen we created Lemonade Stand, we envisioned an agency that helped companies around the globe build their digital brand, grow their online business, and manage their effectiveness. We would offer our services to those businesses, using the years of experience we’ve gained and the tools we’ve created. This is probably not unlike your agency. Recently, we began to think about all the different types of companies and industries that we’ve served over the past few years that have helped us ge... →

Posted by MackenzieFogelsonIn 1989, I was conquering the eighth grade with a pair of Hammer pants, big bangs, and a stockpile of Aqua Net hairspray. During class, notes would be passed so friends could arrange to drink Dr. Pepper, eat Skor Bars, and play Debbie Gibson’s Electric Youth album on a ghetto blaster after school. On a real good day, there’d be a message from the guy I was “going with” on the answering machine when I got home. Source: Antique and Retro Shoppers Map Luckily for us, since the late 8... →

Posted by RuthBurrReedyThere’s a lot of talk about branding in the search marketing industry of late, and there’s good reason for that: Taking the time to really understand and define your brand allows you to be much more intentional and focused about the way you market your business online (and off, but this is a digital marketing blog so that’s what we’re talking about today). I recently spoke at the Dallas Fort Worth Search Engine Marketing Association’s annual State of Search conference on how to incorp... →

Posted by Alexander_KeslerKeyword cannibalization is a simple SEO issue that's been around since the beginning of the digital age but continues to plague websites. Yet, a large number of webmasters still aren’t fully aware of the problem.By definition, this is a problem with the internal information structure of the website: It occurs when multiple pages are targeting the same (or very similar) keywords.In my experience, I’ve seen the problem occur both wittingly and unwittingly. One example of creating suc... →

Posted by randfishPresentations are so much better when your audience isn't bored — when they're engaged with what you're saying, and attentive, and wowed. But what's the secret formula to giving a great talk? Where do you start? In this week's Whiteboard Friday, Rand will help you boost your presentations to the next level with six tips that have spelled success for him. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to an... →

Posted by ZoompfWith the release of Windows 10, the general public can now use Microsoft Edge, Microsoft's new flagship web browser. Microsoft is striking out in new directions with Edge — they're deprecating Internet Explorer for all modern platforms. Such a drastic change is rare in the web development world, so it makes sense to take a moment to understand what this change means. In this article, we'll discuss Microsoft Edge and see how it removes many of the annoying issues of cross-browser development,... →