Свежие новости и отзывы о Moz

Posted by EricaMcGillivray I love working with all kinds of speakers at Moz, whether for big shows like MozCon or our biweekly webinars, Mozinars . I also get out there and speak myself. Many people ask me how to become a speaker in our industry or if they can speak at one of Moz's events. The truth is, speaking is hard. And putting yourself out there is awesome. So, you're ready to take a step toward being onstage. What should you be doing?... →

Posted by EricaMcGillivrayI love working with all kinds of speakers at Moz, whether for big shows like MozCon or our biweekly webinars, Mozinars. I also get out there and speak myself. Many people ask me how to become a speaker in our industry or if they can speak at one of Moz's events. The truth is, speaking is hard. And putting yourself out there is awesome. So, you're ready to take a step toward being onstage. What should you be doing? Have a speaking goalA speaking goal will keep you focused on what yo... →

Posted by EricEngeWhen you first start in content marketing, you usually have little to no audience of your own for your content. If you're a major brand, you may be able to develop this quickly, but it's still extremely helpful to get visibility on third-party sites to grow your reputation and visibility as a producer of fantastic content, and to also net links to your site.This can come in the form of third parties linking to content on your site, or getting guest posting or columnist opportunities on tho... →

Posted by ziamd19A call to action (CTA) can essentially make or break a potential lead. Don't trust my word? Take a look at the example below: All the viewer needs to do is click on that blue button, and voila! A lead is born. Sounds easy enough, right? Not exactly. There are several elements that are critical to get right in order to make that click happen. I'll be discussing the most important ones in this post.They include: WordingShape and sizeColorPositionWording“Some people have a way with words, and ... →

Posted by randfishIt's a fact of life: we get better at what we do with time. Do you use that to your advantage when it comes to your site's content? Whether you're riding the wave of a successful post or improving what you've done before, republishing is something that should be on your mind and your to-do list. And what's more, Google will actually reward you for doing it!In this Whiteboard Friday, Rand explores the how and why of republishing, helping you set goals for yourself and your content. Click on... →

I think this is a new feature with the Google Knowledge Graph. Spotted via Dr. Pete Meyers of Moz on Twitter - you can now find sport team rosters for baseball, basketball, soccer, hockey, etc when searching for a team name...... →

Posted by MarieHaynesThin content! Duplicate content! Everyone knows that these are huge Panda factors. But are they really? In this article, I will explore the possibility that Panda is about so much more than thin and duplicate content. I don’t have a list of ten steps to follow to cure your Panda problems. But, I do hope that this article provokes some good discussion on how to improve our websites in the eyes of Google’s Panda algorithm. The duplicate content monster Recently, Google employee John Muell... →

Posted by katykatztxLet me take a minute to usher you down the (totally worth it) rabbit hole I took recently. It all started with a favorite on Twitter. I received a favorite on one of my tweets from a user called @hustlecon. If I’m being honest, most of the time favorites don’t fully capture my attention, but I was intrigued by the name of their conference. I took a quick look at their twitter feed and saw a ton of user conversation about an epic email they were sending out. Sign up to the @HustleCon news... →

Posted by RobBeirneWe need to talk about bounce rate. Now, before I begin ranting, I'd just like to put on the record that bounce rate can, in certain cases, be a useful metric that can, when viewed in the context of other metrics, give you insights on the performance of the content on your website. I accept that. However, it is also a metric which is often misinterpreted and is, in a lot of cases, misleading. We've gone on the record with our thoughts on bounce rate as a metric, but it's still something th... →

Posted by Paddy_MooganThe following is an excerpt from The Linkbuilding Book, an e-book by Paddy Moogan available for purchase and download. This chapter, entitled "The Anatomy of a Link," offers deeper insight into what makes for a quality link. Enjoy! Not all links are created equal. One part of the Google algorithm is the number of links pointing at your website, but it would be foolish to make this a raw number and not take into account the quality of those links. Otherwise it would just be a free for a... →

Posted by Carson-WardA friend of mine recently asked me to review and explain a series of site recommendations sent over by a well-known digital marketing agency with roots in SEO. We talked through the (generally good) recommendations for content and search optimization, and then we got to this:"* Mobile accounts for 53% of your traffic. We recommend building a mobile-friendly responsive website. Google recommends using responsive design so that your site looks good on all devices, and it may help increase... →

Posted by rdeloryFor a while now, I have seen this trend with organizations both large and small: Many are making a key mistake regarding redirects. As someone who performs website audits on a regular basis, this is particularly frustrating, since I recognize the missed opportunity of not having authoritative links passing equity to these sites.When done properly, 301 redirects are a very valuable tool in maintaining backlink value and an everyday tool for the SEO professional. So why do so many organizatio... →

Posted by randfishSomeone visits your website once, doesn't convert, and goes on with their day. How in the world do you win them back? Well, the answer may lie in a topic we haven't discussed for a while: remarketing.In today's Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow. Click on the whiteboard image above to open a high resolution version in a new tab!... →

Posted by anthonycoraggioPay-per-click advertising generates vast amounts of data, which presents us with tremendous potential for optimization and success. However, this formidable sword cuts both ways—even skilled managers can quickly find themselves adrift if tests and changes are not carefully tracked. Here’s a quick, actionable guide to keeping order in your AdWords account with a simple and professional activity log.The philosophy of orderly managementGood Adwords management is an exacting science—eve... →

Posted by ryanwashere This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. In my 28 years on this planet, I've come to accept two things as fact: The sun rises every morning. Marketers screw everything up. Because of fact No. 2, I had to stop selling SEO. Why?... →

Posted by ryanwashereThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.In my 28 years on this planet, I've come to accept two things as fact: The sun rises every morning. Marketers screw everything up. Because of fact No. 2, I had to stop selling SEO. Why? Here's an interaction I used to have five times a day. *Phone rings* Me: "This is R... →

Posted by MMercerThere are many tricks copywriters use when writing good quality content for business. I'd like to share a few you can implement right away to start seeing results.These tips are proven to increase engagement, lower bounce rates, and keep your customers coming back for more. Tip #1: Meet and greetAs a copywriter, I avoid the words "Welcome to this business."These are words that take up valuable space that can be better used for other words or visuals.Here are some over-the-top examples that ... →

Posted by randfishIt's a near-universal experience for consultants and in-house SEOs who've worked on numerous organic search campaigns. The first 3–6 months (longer if the site is very large or complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the sub-optimal, and generally closing the gap between what exists now and current best practices. The beautiful part of SEO is that, once completed, these efforts can have ongoing and... →

Эксперты Moz и SimilarWeb на практике выяснили, как влияют пользовательские показатели на позиции сайта в выдаче Google

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Posted by TrentonGreenerGoogle Analytics (GA) is a phenomenal tool that most of us, including myself, use in a very limited capacity. It’s not that we don’t want to use all of the functionality of this great product, but that we're unaware of the potential opportunities available to us as marketers. Often times, when we do find that new and exciting feature, it astounds and astonishes us; I often find myself consumed by the possibilities. That's how it felt when I first found GA’s "Data Import" feature. I h... →