Свежие новости и отзывы о Moz

Posted by DhinckleyThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.Google processed over 1 trillion search queries in 2014. As Google Search continues to further integrate into our normal daily activities, those search results become increasingly important, especially when individuals are searching for information about a company or pro... →

Posted by Angela_PetteysThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.If the name "Google Webmaster Tools" rings a bell for you, then you might already have an idea of what Google Search Console is. Since Google Webmaster Tools (GWT) has become a valuable resource for so many different types of people besides webmasters—marketing prof... →

Аналитический сервис Ahrefs представил новый инструмент для работы со ссылками Link Intersect. Новинка позволяет найти сайты, которые ссылаются на конкурентов, но не ссылаются на указанный ресурс. Представитель компании продемонстрировал работу инструмента на примере непосредственно Ahrefs и конкурирующих сервисов Moz и Majestic: В результате поиска Link Intersect показал, что есть 160 различных доменов, которые не ссылаются на https://ahrefs.com: Результаты можно отсортировать, чтобы увидеть наиболее вл... →

Posted by Andrea-Francis-HSWhen you have a product with broad appeal (think SaaS businesses), it’s hard to imagine there isn't huge market potential in any region of the world with reasonably good Internet access. Having said that, there are a few steps you can take to immediately limit the the number of countries in Europe you go after, which will help focus your efforts.So before you start building out an extensive infrastructure on your website for international SEO, first you have to figure out where yo... →

Posted by KelseyLibertWe've all heard the decades-old myth that the average consumer is bombarded with up to 5,000 ads a day. But if someone wanted to, he or she could get that number closer to zero. Just search for "how to block ads" and you'll find more than 700 million answers. Ad-avoidance is a growing issue for marketers and advertisers; recent data from Adobe made a stir due to their finding that 198 million people are blocking ads. Since ad blocking is mostly a desktop browsing phenomenon, there's a ... →

Posted by RoyhWhen Moz undertook this year’s Ranking Correlation Study (Ranking Factors), there was a desire to include data points never before studied. Fortunately, SimilarWeb had exactly what was needed. For the first time, Moz was able to measure ranking correlations with both traffic and engagement metrics. Using Moz’s ranking data on over 200,000 domains, combined with multiple SimilarWeb data points—including traffic, page views, bounce rate, time on site, and rank—the Search Ranking Factors study wa... →

Posted by DI_DaveWe launched our brand new blog on Tuesday, July 7, 2015. The next day, we received about 200 unique visitors. By the weekend, we were receiving between 1,800 and 2,400 visitors per day.It felt fantastic to see the blue line going up in Google Analytics. All those people flocking to a brand new website, signing up for our newsletter, and engaging in the comments. When I wasn't trying to keep up with all the interactions, I was skipping around the office with a stupid grin on my face.So how d... →

Posted by randfishStep 1: Create 10x content. Step 2: ??? Step 3: Massive flood of traffic.There's a bigger gap in step 2 than many marketers anticipate, and one of the best ways to fill it is getting your content in front of influential people who can help spread the word. You'll have to make it worth their while, though, and in today's Whiteboard Friday, Rand explains how to go about that. Click on the whiteboard image above to open a high resolution version in a new tab! Video transcriptionHowdy, Moz f... →

Недавно компания Moz представила свое исследование факторов ранжирования Google. И сегодня мы представляем вашему вниманию комментарии экспертов относительно результатов данной работы. С результатами исследования можно ознакомиться по этой ссылке. Цель опроса экспертов заключалась в выяснении качества работы приемов, используемых при продвижении сайтов в Google. Также задачей специалистов было составить небольшой прогноз по вопросу изменения значимости […]... →

Posted by randfish Today, it's my pleasure to announce some exciting news. First, if you haven't already seen it via his blog post , I'm thrilled to welcome Russ Jones, a longtime community member and great contributor to the SEO world, to Moz. He'll be joining our team as a Principal Search Scientist, joining the likes of Dr. Pete, Jay Leary, and myself as a high-level individual contributor on research and development projects. If you're not familiar with Mr. Jones' work,... →

Posted by randfishToday, it's my pleasure to announce some exciting news. First, if you haven't already seen it via his blog post, I'm thrilled to welcome Russ Jones, a longtime community member and great contributor to the SEO world, to Moz. He'll be joining our team as a Principal Search Scientist, joining the likes of Dr. Pete, Jay Leary, and myself as a high-level individual contributor on research and development projects. If you're not familiar with Mr. Jones' work, let me embarrass my new coworker fo... →

Posted by ZoompfAs we know well by now, the speed of a web page is very important from an SEO and user experience perspective. Faster pages have higher search engine ranks, and users will visit more pages and convert higher on a fast performing website. In short, the smart SEO professional needs to also think about optimizing for performance as well as content. As we discussed in our last article, WebPageTest is a great free tool you can use to optimize your website performance. One of the most useful outpu... →

Posted by AngelaPetteysIf the name “Google Webmaster Tools” rings a bell for you, then you might already have an idea of what Google Search Console is. Since Google Webmaster Tools (GWT) has become a valuable resource for so many different types of people besides webmasters—marketing professionals, SEOs, designers, business owners, and app developers, to name a few—Google decided to change its name in May of 2015 to be more inclusive of its diverse group of users.If you aren’t familiar with GWT or Google Se... →

Posted by kristihinesIf you're a local business owner, you've likely heard that you should submit your business to local business directories like Yelp, Merchant Circle, Yellow Pages, and similar networks in order to help boost your local search visibility on Google. It sounds easy at first: you think you’ll just go to a few websites, enter your contact information, and you’ll be set. Because all you really want to do is get some links to your website from these profiles.But the truth is, there are a lot of... →

Posted by Dan-Petrovic .hypotext-content { position: relative; padding: 10px; margin: 10px 0; border-right: 20px dotted; } a.hypotext { border-bottom: 1px solid; } .hypotext-content .close:before { content: "close"; font-size: 0.7em; margin-right: 5px; border-bottom: 1px dotted; } a.hypotext.close { display: block; position: absolute; right: 0; top: 0; line-height: 1em; border: none; } Question: How does a search engine interpret user experience? Answer: They collect and process user behaviour data.... →

Posted by randfishWith all the advancements search engines have made, a lot of folks in the SEO world are circling back to a fundamental question: If I'm targeting a particular keyword, where and how often should I use that in the front and back ends of my page? In today's Whiteboard Friday, Rand puts his recommendations into the context of today's SERPs. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video transcriptionHowdy, Moz fans, and... →

Posted by JackieRaeWhat is your gender? It's a standard demographic question that many of us answered on the Online Marketing Industry Survey. It's a compelling indicator of how our industry is evolving in an area that truly helps us become better marketers: gender equality. Why does gender equality matter to marketing, and why do we need to understand this trend? There are hundred of reasons why gender diversity is good, and we can name at least a few. Diversity in the workplace fosters better working perf... →

Posted by PPCKirkAgencies are like wolves. Or maybe sharks. Or wolf-sharks. If I were a prospective client, I would have some fun. I would walk into a pay-per-click (PPC) conference, announce “I’m looking for someone to do my PPC. Who is the most qualified?” and then walk out, snickering to myself as the sound of growing chaos exploded behind me.I mean, digital marketers are no different than other industry's sales people, right? Our livelihoods depend on getting clients. However...It is my opinion as an ag... →

Posted by Casey_MerazLast week I wrote a post about the new Snack Pack, where three local results have become the new standard, and explored where users were clicking based on some preliminary data from UsabilityHub tests we ran. In our test, we measured 200 clicks on a heat map to see where users were clicking most. In that example, organic results won, getting almost 40% of clicks. However, this test was based on a search result where there was one organic listing above the local results, as seen in the s... →

Posted by David-Mihm Those of you who have logged into your Moz Local dashboard recently may have noticed a few updates this week! I thought I'd post a quick announcement to highlight them. New distribution partners: Bing, Citysearch, and Insider Pages Long-time users of Moz Local know that we've been helping you examine listing accuracy on two of these sites (Bing Local and Citysearch) since the earliest days of the former GetListed product.... →