How to Know if a Prospect is Ready for PPC

Posted by PPCKirkAgencies are like wolves. Or maybe sharks. Or wolf-sharks. If I were a prospective client, I would have some fun. I would walk into a pay-per-click (PPC) conference, announce “I’m looking for someone to do my PPC. Who is the most qualified?” and then walk out, snickering to myself as the sound of growing chaos exploded behind me.I mean, digital marketers are no different than other industry's sales people, right? Our livelihoods depend on getting clients. However...It is my opinion as an ag...