Свежие новости и отзывы о Moz

Posted by TrentonGreenerGoogle Analytics (GA) is a phenomenal tool that most of us, including myself, use in a very limited capacity. It’s not that we don’t want to use all of the functionality of this great product, but that we're unaware of the potential opportunities available to us as marketers. Often times, when we do find that new and exciting feature, it astounds and astonishes us; I often find myself consumed by the possibilities. That's how it felt when I first found GA’s "Data Import" feature. I h... →

Posted by Matt-MillerWith YouTube coming in as the second-largest search engine on the web, I often think it is overlooked as a viable advertising source for many small and medium-sized businesses. I have been advertising on YouTube since Google integrated video ads in the Adwords platform in 2012. Since then, I have consulted with hundreds of businesses in different industries and here are my go-to hacks for YouTube advertising.Choosing the right videoThe first step in creating a successful YouTube adverti... →

Posted by randfishA concept we've covered regularly is what we call flywheel marketing, where the organic traffic, shares, and links you get from publishing one piece of content makes it easier for later pieces to see some success. One of the key pieces of that flywheel is the ability to get those social shares, and based on a recent study, we're ready to admit it: We were completely wrong about that key piece.In today's Whiteboard Friday, Rand explains why, and that the real value may lie in engagement. Cl... →

Posted by adamf Over the past few years, one feature has been requested more than any other. We call it Multiseat, which, at its core, is the ability for Moz Pro account owners to provide unique logins for their team members and/or clients. Multiseat support is something that we have prioritized, reprioritized, started, and restarted, and for a number of reasons (some good, some less good) we never quite got there. Well,... →

Posted by adamfOver the past few years, one feature has been requested more than any other. We call it Multiseat, which, at its core, is the ability for Moz Pro account owners to provide unique logins for their team members and/or clients. Multiseat support is something that we have prioritized, reprioritized, started, and restarted, and for a number of reasons (some good, some less good) we never quite got there. Well, I'm happy to announce that after a great collaborative engineering effort, it is finally... →

The new Moz Local Search Ranking Factors Study is now out for 2015! The post Domain Authority and Links Among Top Local Search Ranking Factors [STUDY] by @mattsouthern appeared first on Search Engine Journal .... →

Google 2016 !!?? How much influence do they have? Both the MOZ and SearchMetrics Ranking Factor reports are out. Which one is better? Plus, Are Desktop Sites Still Necessary? No , Says Google's John Mueller; Google Never Indexes All your Pages; Referral Spam: what is it? Also, Ross Dunn and John Carcutt answer a listener question on if there is any reason to have a robots.txt file on websites where we are happy for everything to be crawled and indexed?... →

Posted by Trevor-Klein The Moz Blog is built to help you all become better marketers. We couldn't possibly succeed in that goal if we didn't have a good sense for who you are and what you'd like to (and need to) see, so we did what anyone would do to get that sense: ask. This summer, we released a survey to ask you all about yourselves, your work, and your thoughts about the Moz Blog. This is the second time we've done this in the last several years,... →

Posted by ronell-smith .video-container { position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden; } .video-container iframe, .video-container object, .video-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } In 2009 Fletcher Cleaves was a top high school football prospect ready for the next level, eager to do in college what he'd done in high school: rack up yards as a running back. But before Cleaves could realize his dream of playing at ... →

Posted by ryanwashereIn my 28 years on this planet, I've come to accept two things as fact: The sun rises every morning. Marketers screw everything up. Because of fact No. 2, I had to stop selling SEO. Why? Here's an interaction I used to have five times a day. *Phone rings* Me: "This is Ryan Stewart with WEBRIS. How can I help you?" Caller: "I'm looking for SEO for [domain.com]. I want to rank for "[keyword terms x, y, and z]. Can you guys handle that?"Me: I'm over it. I'm tired of explaining to people SE... →

Posted by rjonesx.As much as we like to debate content vs. links, sometimes great content just seems to dominate. I don't mean to say that great content doesn't get great links, or that the purposes of creating great content is not to get links, but simply that some content on the web seems to shine through the SERPs. Content might not be king, but it has lot of sway in Google's kingdom. After sifting through tons of SERP data to find million dollar answer boxes (answer box results that rank at the top for ... →

Moz just released the results of another survey in which respondents ranked local ranking factors, noting which ones they've paid more attention to since Google switched to three-packs.... →

Moz just released the results of another survey in which respondents ranked local ranking factors, noting which ones they've paid more attention to since Google switched to three-packs.... →

Специалисты отрасли заметили, что Google вернул телефонные номера в блок результатов локального поиска. Изменение коснулось только англоязычной выдачи. В прошлом месяце Google запустил новый блок результатов локального поиска с тремя ссылками вместо семи. Помимо сокращения числа ссылок, в нём также отсутствовали телефонные номера и адреса компаний. Теперь эти данные возвращены. Обновлённый блок выглядит так: В русскоязычной версии Google номера телефонов в блоке результатов локального поиска по-прежнему ... →

Posted by Jeremy_GottliebHave you ever wanted to automate pulling data from a web page—such as building a Twitter audience—and wanted a way to magically make all of the Twitter handles from the web page appear in your Google Sheet, but didn’t know how? If learning Python isn’t your cup of tea, using a few formulas in Google Sheets will allow you to easily and quickly scrape data from a URL that, were you to do so manually, could take hours.For Windows users, Niels Bosma’s amazing SEO plug-in for Excel is an... →

Moz опубликовал результаты ежегодного исследования влияния различных факторов на ранжирование сайтов в локальной выдаче Google за 2015 год. Основным изменением в локальном поиске за последний год стал запуск по всему миру нового блока с результатами – Local Stack / Snack Pack. В связи с этим, в этом году эксперты не только ранжировали факторы, которые влияют на позиции сайте в локальном блоке или выдаче, но и указывали те факторы, которым они уделяли больше или меньше внимания в результате нововведения. О... →

Posted by randfishLast month, Rand made a surprise virtual appearance at Full Stack Marketing, part of the Turing Festival in Edinburgh, Scotland. He presented a special edition Whiteboard Friday to the audience, and the folks at Stipso who hosted the festival were kind enough to let us share it with you, as well. Amplifying content to the right audiences is tricky business. It's easy to hope people will find you organically—particularly if you have really great tools to share—but most of the time, it just ... →

Поэтому в этом году эксперты не только ранжировали факторы, влияющие на позиции сайта в локальном блоке и органической выдаче, но и указывали факторы, которым они будут уделять больше/меньше внимания... →

Posted by David-MihmAs we head into the thick of fall conference season, I'm happy to announce that the results of the 2015 Local Search Ranking Factors Survey are in. Eager to dive right in? Click here for the full results. At the very least, I hope they help kickstart your Birds of a Feather roundtable conversations. (Or if you have a local search addiction as debilitating as mine, perhaps even an after-party conversation over over a pint!) My high-level takeawaysGoogle's local search algorithm seems to b... →

Posted by MTurekIf you feel like your workweek is structured around meetings—like all you're doing is preparing for and attending meetings, talking about and reporting on your work rather than sitting and doing it—then you've reached a point of frustration where you need to regain control of your time. There are two sides to meetings: not attending them if they're unnecessary, and when running a meeting, ensuring that it's purposeful, on-point, and driving a specific outcome. If the meeting lacks purpose an... →