Свежие новости и отзывы о Moz

Posted by David.WebrageousA lot of people ask me how they can optimize an Adwords account. I tell them to look for opportunities in their campaigns. There are numerous AdWords reports that can help you find areas with room for improvement. In this post, I am going to highlight some of the most actionable ones.But first, here's a list of common metrics that should become the basis of your AdWords strategy: Clicks Impressions Click-Through Rate (CTR) Cost Average Cost Per Click (CPC) Average Position Quality ... →

Posted by jennitaTL;DR – You can now get Followerwonk on its own for $29 – give it a whirl (or read all the words I wrote below, so I don’t feel sad.) It was an unseasonably normal morning here in Seattle when we launched the integration of Followerwonk into the Moz suite of tools, just a little more than three years ago. We were excited to give Pro subscribers MOAR in-depth social data, and since we were full-on fangirls of Followerwonk, it was the perfect fit. We were at a pivotal point at Moz where our f... →

Posted by John-HenryDigital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out of your comfort zone. Image via Quinn Dombrowski Sales has a bad rap, especially with digital marketers. Even Moz’s founder frequently expresses how much he dislikes outbound. Let’s make one thing cl... →

Posted by willcritchlowAt our recent SearchLove conferences, I’ve been talking about things we need to do differently as marketers amidst the big trends that are reshaping search. My colleague Tom Anthony, who heads up the R&D team at Distilled, spoke about 5 emerging trends: Implicit signals Compound queries Keywords vs intents Web search to data search Personal assistants All of these trends are powered by Google’s increasing reliance on machine learning and artificial intelligence, and mean that ranking ... →

Posted by randfishMobile's been a hot topic for a while now. We know it's not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week's Whiteboard Friday, Rand goes over the differences between marketing via mobile apps and mobile web, examines some criteria that can help guide your decision, and speculates about the future of the mobile world in general. Click on the whiteboard image above to open a high resolution vers... →

Posted by EricEngeThe past 20 years have seen the fastest rate of change in human history. Breathtaking as that may have been, the reality is, that was just the beginning. In fact, the pace of change is going to continue to accelerate. Because of these changes, I see the need for brands to evolve into what I am calling a 10x brand.This is an expansion of the concept of 10x Content that Rand Fishkin discussed in a recent Whiteboard Friday video. During this WBF, Rand showed why brands now need to produce con... →

Posted by IanWatsonSome say the only constant thing in this world is change — and that seems to go double for the online marketing and SEO industry. At times this can seem daunting and sometimes insurmountable, but some have found ways to embrace the ambiguity and even thrive on it. Their paths and techniques may all differ slightly, but a commonality exists among them. That commonality is the utilization of data, mainly via API-driven custom tools and dashboards. APIs like Salesforce’s Chatter, Facebook’s ... →

Posted by TrackMediaWhen Google launched secure search in October 2011, we all had to learn how to deal with the “Not Provided” in our analytics reports.My preferred approach for getting the data from Webmaster tools (now Google Search Console) was to use the bookmarklet from Lunametrics.Unfortunately, on September 1, 2015, Google retired the original Webmaster tools report, rendering Lunametrics' bookmarklet useless. It’s no longer possible to get the combined data in the same fashion. The good news is th... →

Posted by larry.kimYou can get 12,000 followers for your Twitter account for the low, low price of $5.Plenty of websites offer such services:No. Just no. You're better than that. Don't buy thousands of fake accounts for cheap. There's a much smarter way to buy legitimate Twitter followers and increase your organic reach. Having real Twitter followers definitely will offer you more long-term benefits than any "cheap" deals you'll find. What you have to do is buy real followers. Adding legit Twitter followers... →

Posted by rjonesx.Sometimes our best data sources aren't exactly up to par. While nearly every search marketer will rely on Google Keyword Planner data at one point or another, especially while doing keyword research, the reality is that the data is often untrustworthy and should be viewed with great skepticism. Whether you plan to use it to help build a paid search campaign or determine which content to write, there are huge caveats to the numbers presented as Average Search Volume. Today, I want to walk t... →

Posted by EricaMcGillivray*drumroll* The MozCon Local 2016 agenda is here! For all your local marketing and SEO needs, we're pleased to present a fabulous lineup of speakers and topics for your enjoyment. MozCon Local is Thursday and Friday, February 18–19 2016 in Seattle. On Thursday, our friends LocalU will present a half-day of intensive workshops, and on Friday we'll be having an entire day of keynote-style conference fun. (You do need to purchase the workshop ticket separately from the conference ticke... →

Posted by karl62We came across a case study on YouMoz with an interesting experiment to find out if traffic and rankings of blog posts could be increased by just changing their publishing dates. Specifically, the author tested to see...If you update a blog post's date, will it receive a boost in the search engine results pages (SERPs)? Can you fake freshness? Do you have to make changes to the content? If there is a boost present, how long does it last? Our experiment: overviewWe set up a test of our own te... →

Posted by CraigBradfordWell-researched personas can be a useful tool for marketers, but to do it correctly takes time. But what if you don’t have extra time? Using a mix of Followerwonk, Twitter, and the AIchemy language API, it’s possible to do top-level persona research very quickly. I’ve built a Python script that can help you answer two important questions about your target audience:What are the most common domains that my audience visits and spend time on? (Where should I be trying to get mentions/link... →

Posted by randfishWhere do you host your content? Is it on your own site, or on third-party platforms like Medium and LinkedIn? If you're not yet thinking about the ramifications of using hosted blog platforms for your content versus your own site, now's your chance to start. In this week's Whiteboard Friday, Rand explores the boons and pitfalls of using outside websites to distribute and share your content.Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcripti... →

Posted by jenstarFor many SEOs, a glimpse at the Google’s Search Quality Rater’s Guidelines is akin to looking into Google’s ranking algorithm. While they don’t give the secret sauce to rank number one on Google, they do offer some incredible insight into what Google views as quality – and not-so-quality – and the types of pages they want to serve at the top of their search results. Last week, Google made the unprecedented move of releasing the entire Search Quality Rater’s Guidelines, following an analysis... →

Posted by gfiorelli1Disclaimer: Much of what you're about to read is based on personal opinion. A thorough reflection about RankBrain, to be sure, but still personal — it doesn't claim to be correct, and certainly not "definitive," but has the aim to make you ponder the evolution of Google. Introduction Whenever Google announces something as important as a new algorithm, I always try to hold off on writing about it immediately, to let the dust settle, digest the news and the posts that talk about it, invest... →

Posted by JayLearyStating the obvious here, but content is a massively important part of any inbound marketing campaign. The problem that most of us run into — and I know this well from years of SEO consulting with publishers — is that even "good" content can fade from view without a share, link, or conversion. Engaging an audience isn't as simple as clicking "publish." So, how do we avoid making phantom content a habit? For Moz, timely data has been a big part of the answer. Over the years, we've built int... →

Posted by Paddy_MooganContent marketing is hard. The problem is that the process looks easy. You brainstorm some ideas, choose one that you like, design and build it, do some outreach and you get traffic, links and social shares. Job done. It's a bit like link building, where someone may say, "Just build great content and the links will come." Unfortunately, it's very rarely that straightforward. Yes, sometimes you can get lucky and something will fly with little effort. But anyone that says that content ma... →

Posted by DerekCosgroveYou can be the best SEO in the world, but if you can’t sell your services, it doesn’t matter. The SEO agency I work for has grown from one to 10 employees in the past 12 months, and we could double our staff size within the next 12 months. In the two years I've been in digital marketing, I've worked for a company that has been experiencing triple digit growth, but I've also worked for an agency whose stock dropped from $17 to $2.70 in the span of a year. Since joining seoplus+ four mo... →

Posted by randfishWhen it comes to the link building process, there’s a lot to keep track of — and that process today is pretty different from what it was a few short years ago. In this week's Whiteboard Friday, Rand scores 20 different attributes that can influence a link's value based on whether or not they still matter in 2015/2016. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. T... →