What We Learned from Testing Content Freshness on 13 Blog Posts

Posted by karl62We came across a case study on YouMoz with an interesting experiment to find out if traffic and rankings of blog posts could be increased by just changing their publishing dates. Specifically, the author tested to see...If you update a blog post's date, will it receive a boost in the search engine results pages (SERPs)? Can you fake freshness? Do you have to make changes to the content? If there is a boost present, how long does it last? Our experiment: overviewWe set up a test of our own te...