When Data Just Isn't Enough: The Hidden Context that's Key to Content Loyalty

03:15 19.11.2015
Posted by ronell-smith (Image source) When the client asked to "go mute" during our monthly client call, there was no reason to sound the alarm. After all, being able to talk through what they've heard as a team, in private, was normal. But when the always-skeptical global marketing director said the COO (who has been in the room for the 10 minutes of analytics discussion) wants to take the discussion offline for a bit, but wants you to hold on, I knew things had likely gone off the rails. "Thanks for holdi...
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