Why You Must Become a 10x Brand

Posted by EricEngeThe past 20 years have seen the fastest rate of change in human history. Breathtaking as that may have been, the reality is, that was just the beginning. In fact, the pace of change is going to continue to accelerate. Because of these changes, I see the need for brands to evolve into what I am calling a 10x brand.This is an expansion of the concept of 10x Content that Rand Fishkin discussed in a recent Whiteboard Friday video. During this WBF, Rand showed why brands now need to produce con...