Свежие новости и отзывы о Moz

12 февраля, с 10:00 до 19:30 в онлайн-режиме пройдет бесплатная конференция “WebPromoExperts SEO Day”, где представители Google, Яндекса и лучшие специалисты украинского и зарубежного рынка поделятся со зрителями полезной и актуальной информацией о последних SEO-тенденциях. Здесь вас ожидают практические кейсы и обсуждение интересующих вопросов по SEO. Можно предварительно задать вопрос самому Рэнду Фишкину, со-основателю сервиса MOZ. Формат мероприятия — 9 часов прямого эфира с лучшими специалистами рынка.... →

Posted by Isla_McKetta Think you're up on the latest developments in local SEO? One year ago we asked you to test your local SEO knowledge with the Local Search Expert Quiz. Because the SERPs are changing so fast and (according to our latest Industry Survey) over 42% of online marketers report spending more time on local search in the past 12 months, we've created an updated version. Written by local search expert Miriam Ellis, the quiz contains 40 questions designed to test both your general local SEO kn... →

Posted by mattroundBefore joining Distilled I worked for UsVsTh3m, an experimental Trinity Mirror project, where we created hundreds of games, quizzes and daft "toys." We had unprecedented freedom to try out new interactive formats, learning a great deal about what works… and what doesn’t. The key to success was "viral" traffic. You’ve probably heard the term bandied about in reference to something popular, and might even have rolled your eyes; it’s a much-abused buzzword. The idea is that online word-of-mo... →

Posted by randfishSEO has much of its roots in the practice of targeted link building. And while it's no longer the only core component involved, it's still a hugely valuable factor when it comes to rank boosting. In this week's Whiteboard Friday, Rand goes over why targeted link building is still relevant today and how to develop a process you can strategically follow to success. Click on the whiteboard image above to open a high resolution version in a new tab! Howdy, Moz fans, and welcome to another edit... →

Posted by amirjHow did I get millions of extra views on YouTube without any ads? In a word—annotations. In this YouMoz, I'll explain how following a 5-step process enabled me to increase my annotation click-through rate (CTR) by 22,400% (from 0.2% to 45%), how I received 150,000 views from annotations, and how this resulted in millions of views.All the screenshots and examples I’m using are from one of my channels, DoctorMadScience: The most important indicator on YouTube: watch timeBefore we jump into opt... →

Posted by Cyrus-ShepardHowdy Moz Fans, After more than 5 years — including an 18-month hiatus as a Moz associate — tomorrow marks my last day working as a Mozzer. Make no mistake — I love this job, company, and community. Moz has taught me to be a better marketer. Both Rand Fishkin and Sarah Bird (and many others) have taught me more about emotional intelligence and how to treat others than I thought possible of myself. Moz has introduced me to amazing coworkers and industry folk around the world. I’m truly... →

Posted by Isla_McKettaFifteen minutes into my first ever flight with my newborn son — a flight that had been delayed for an hour and a half, during which we'd held off feeding him so he could eat on the way up to make sure his little ears wouldn't pop from the pressure and he wouldn't start the flight screeching — fifteen minutes in, we were still ascending and even with his little head concealed beneath a nursing scarf, I could tell he was starting to get full. I was terrified. If he started screaming I ha... →

Posted by SarahBirdGreetings, Moz Community!We’ve been very busy at Moz. In keeping with my tradition, I’ll tell you what we’ve been up to in excruciating detail in my upcoming 2015 Year in Review post (next week). But first, some big news! Moz closed a $10 million Series C round of financing yesterday. We’ve got great VC partners in Foundry Group and they are ponying up the entire round. Unlike Jack Donaghy, my leadership mentor, I’m buzzing with excitement. I have ambitious goals for Moz and it feels fant... →

Posted by gmehrguthFor years, direct mail, stickers, flyers, referrals, and word of mouth were the life-blood of local businesses. Now, however, we can use more affordable digital channels to drive new business and bolster all of our other marketing channels. In this post, I will introduce you to Facebook's Local Awareness Ads. I will also cover tactics for local awareness ads that can be easily implemented.This post will not dive deep into how to set up a local awareness campaign, as there's plenty of con... →

Posted by jenstarWebmasters were caught by surprise two weeks ago, when Google released many new statements about their Panda algorithm to The SEM Post. Traditionally, Google tends to be rather quiet about their search algorithms, but their new comments were a departure from this. Google was quite transparent and shared a lot of new Panda-related information that many SEOs weren't aware of. Here are what I consider to be the top new takeaways from Google about the Panda algorithm. These are all things that ... →

Posted by larry.kimWouldn't it be so cool if you could drive engagement and qualified traffic to grow your business and brand from LinkedIn? You can!This article will show you how to get tons of likes on your LinkedIn updates and further grow your reach with LinkedIn Pulse.Doing so requires one crucial thing. You must: (Image source: me attempting to use Photoshop) 1. Build a large LinkedIn networkSmart marketers must build a large LinkedIn network. The LinkedIn news feed algorithm isn't a black box. It's m... →

Рассмотрим инструментарий, который позволяет максимально упростить задачу ручного линкбилдинга на примере нашего нового проекта megaindex.com Два дня назад, я писал о том, что наш продукт по анализу внешних ссылок начал превосходить по полноте все известные нам сервисы. Теперь пришло время заняться продвижением его на глобальном рынке. Рассмотрим, как можно решить задачу линкбилдинга на примере нашего же проекта. Нам необходимо получить ссылки с тех же сайтов, что и наши основные конкуренты. Эту задачу отли... →

Posted by RyanpurtillIt’s no big secret that dwell time has grown as a vital SEO metric for content publishers across a wide spectrum of industries. For our site, one of the largest consumer health websites in the world, time on page is a top priority. In fact, we have a dedicated multi-department engagement team that is constantly testing and tweaking design, content, and programing elements of our site. This team has the singular goal of providing the ultimate user experience, and one vital metric for mea... →

Posted by randfishFrom search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction. In today's Whiteboard Friday, Rand goes over advice on how and why you should be auditing your funnel to ensure you have a balanced, effective marketing mix. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we'r... →

Компания Backlinko представила результаты исследования факторов ранжирования Google. Данные отчёта получены путём анализа 1 млн результатов поиска Google. Исследование Backlinko было проведено с целью найти те факторы, которые коррелируют с появлением сайта на первой странице выдачи поисковика. Основные выводы: 1. Входящие ссылки остаются чрезвычайно важным фактором ранжирования Google. По данным Backlinko, число ссылающихся на страницу доменов демонстрирует самую высокую корреляцию с ранжированием по ср... →

Posted by ajfriedThinking in templates We all judge people on first impressions. When we see someone for the first time, we're quick to decide what type of person they are — based on the clothes they wear, how they style their hair, and anything else we notice that immediately puts them in a group. It’s certainly not fair, but it’s human nature. And I'd like to keep my faith in humanity and argue that lots of us try NOT to prejudge others. Google is judging you Believe it or not, Google is the same. It judg... →

Posted by RyanAyresYou’d be hard pressed to find a web marketer who doesn’t understand the importance of effective imagery. Despite this consensus, I see web designers, developers, and SEOs alike consistently failing to ensure their site’s images are properly optimized. What will I get out of this post?This post contains a process for conducting an effective image optimization audit of your website. I’ve also provided information on how to take action on the most common image optimization issues. If you’re ... →

Posted by WayfairThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.At Wayfair.com, we conduct a lot of SEO tests. We're constantly measuring and evaluating our strategies, some of which were shared in our last post for YouMoz, Accidental SEO Tests: When On-Page Optimization Ceases to Matter. Sometimes, however, we stumble across what we c... →

Posted by KelseyLibertDid it feel like everyone you knew was watching “Making a Murderer” at the same time? It may have just been an illusion, thanks to a few key members of your social network. Researchers at the University of Southern California recently uncovered that when something appears more popular than it actually is, it can create the right conditions for it to be widely spread. They named this social network phenomenon the majority illusion, which happens due to highly-connected individuals withi... →

Posted by Tom-AnthonySEOs traditionally say that a specific search query can be classified as either navigational, informational, or transactional. The categories were originally published in 2002 in a peer-reviewed paper by Andrei Broder who worked for Altavista (remember them?!) at the time. The categories that Broder came up with have been invaluable to SEOs for many years, helping many of us explain the different types of search query that we should consider. However, it's time to revisit these categori... →