Свежие новости и отзывы о Moz

Posted by MMercerI’ve written blog posts for numerous global brands; it's one of my favorite pastimes. After my last article last article for YouMoz, it occurred to me that I should share some marketing and copywriting tips for writers who are as passionate about blogging as I am. Ultimately, I decided to take my original idea one very big and important step further. As a result, this article contains a simple plan for creating a blog your readers will adore — in just 10 steps. First of all, you need to kno... →

Google seems to be showing more and more of the "people also ask" feature in the search results. Pete Meyers from Moz said on Twitter that there was a jump in how often Google is showing them in the search results...... →

Posted by noahlemas[Estimated read time: 13 minutes] I had planned on writing about losslessness, about accurate reproduction. I’ve always found it strange that at just about the same time that true losslessness became widely available cheaply, we suddenly seemed to care less about fidelity than ever before. So I had wanted to discuss the Internet’s imminent future, almost undoubtedly VR-based and highly resolution-dependent, and how that vision is slightly at odds with its history of relegating virtually e... →

Posted by noahlemas[Estimated read time: 13 minutes] I had planned on writing about losslessness, about accurate reproduction. I’ve always found it strange that at just about the same time that true losslessness became widely available cheaply, we suddenly seemed to care less about fidelity than ever before. So I had wanted to discuss the Internet’s imminent future, almost undoubtedly VR-based and highly resolution-dependent, and how that vision is slightly at odds with its history of relegating virtually e... →

Posted by randfish[Estimated read time: 8 minutes] Have you ever actually tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In today's Whiteboard Friday, Rand talks about how good, unique content is going to die, and how you can develop your own 10x content to help it along. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whi... →

Posted by randfish[Estimated read time: 8 minutes] Have you ever actually tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In today's Whiteboard Friday, Rand talks about how good, unique content is going to die, and how you can develop your own 10x content to help it along. Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whi... →

Posted by Rodelmo4Wouldn’t it be great to have an ongoing context-rich conversation with your customers? One that can engage them, simply because it is relevant to them on an ongoing basis, even after they have made a purchase. It’s like continuing a conversation with a friend right after you've been gone for a few days.How can you translate this familiar feeling with your customers? In order to convert one-time customers to repeat customers, you have to add context to your conversation with them.If you are... →

Posted by Web_Perfectionist[Estimated read time: 9 minutes] What is Google AMP?The Google AMP Project is a way of fast-tracking content to mobile devices. It improves upon the traditional model of serving mobile content because it relies on a specific form of HTML, called AMP HTML, to strip down the presentation of content. Here’s an example of what an AMP page looks like when rendered on an iPhone 6. The net effect is that the mobile user will see articles with comparatively basic text and images, but that... →

Posted by Web_Perfectionist[Estimated read time: 9 minutes] What is Google AMP?The Google AMP Project is a way of fast-tracking content to mobile devices. It improves upon the traditional model of serving mobile content because it relies on a specific form of HTML, called AMP HTML, to strip down the presentation of content. Here’s an example of what an AMP page looks like when rendered on an iPhone 6. The net effect is that the mobile user will see articles with comparatively basic text and images, but that... →

Posted by nikkielizabethdemereThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 5 minutes] Can you recall Don Draper using statistics in a quote? Neither can I. Draper’s pitches were successful because they focused on stories. (Remember the famous Kodak Carousel pitch?) He was on to something: Research highlights sto... →

Posted by nikkielizabethdemereThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 5 minutes] Can you recall Don Draper using statistics in a quote? Neither can I. Draper’s pitches were successful because they focused on stories. (Remember the famous Kodak Carousel pitch?) He was on to something: Research highlights sto... →

Posted by Craig_BradshawAs digital marketers, the amount of data that we have to collect, process, and analyze is overwhelming. This is never more true than when we're looking into what competitors are doing from a link-building perspective.Thankfully, there are a few things we can do to make this job a little bit easier. In this post, I want to share with you the processes I use to supercharge my analysis of competitor backlinks. In this post, you'll learn:How to use URL Profiler for bulk data collectionHo... →

Posted by AshleySeffermanApp Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how does a marketer optimize for better discoverability in an app store?To help you boost your app marketing strategy (along with your app store ranking!), I’ve put together a list of 10 favorite ASO tips, many of which have their roots in well-known SEO strategies marketers know and love.Let’s dive in!1. Understand your customer and your ... →

Posted by jennitaOver the past 9 years, I’ve probably attended hundreds of marketing conferences. In the early days, I was an attendee there to learn all the things. Then after I started at Moz, I attended them as “press” and I would write about the conference on the Moz blog and live-tweet and such. At some point along the way I began to speak at different events: first about SEO, then social media, now community, and all the marketing in between. Mat Siltala and I answering questions in our session at Sea... →

Posted by OffspringUser experience is more important than ever in today’s digital age, and with more searches now performed on mobile than desktop, the need for a mobile-friendly site is imperative to a business’ success. It’s this that led to Offspring’s site migration to a responsive design, just one of the changes the trainer retailer is making to improve the customer journey and ultimately increase conversion rates.A quick overviewOffspring previously had no mobile website, which meant there was a poor ... →

Posted by randfish[Estimated read time: 8 minutes] Back in February, we explored balancing keyword targeting with concept targeting. This time around we're looking at using your knowledge of related topics and semantic connections in your on-page SEO processes. In today's Whiteboard Friday, Rand talks about applying those ideas in ways that will boost your ranking potential and inform your keyword research. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcripti... →

Posted by dudleycarrUntil now, I was confident that developing a software service had never been compared to assembling furniture from Ikea (no Google searches were done to prove this assertion). Believe it or not, we unlocked this achievement while working on the Google My Business API. The piece of "furniture" we constructed? We built the recliner that allows you to sit back and have your locations automatically imported from Google My Business to Moz Local. And like most things built with tools meant for... →

Posted by Alex-T[Estimated read time: 12 minutes] Each search query in Google is a demand signal for us digital marketers. If you know exactly what users are looking for, you can easily spot what they’re likely to buy. From a common sense point of view, it’s quite logical to say that if users search for something more, they are able (and likely) to buy more. As it turns out, this correlation doesn't work within digital marketing niches. The commercial potential of a certain digital marketing service is not ... →

Posted by jon.whiteSEO is changing. We can no longer rely on keyword targeting alone to optimize our content. Whether we should focus on topics or keywords is a debate in progress. But figuring out which topics can influence the SERP is, at best, a manual process; at worst, it's a timesuck that can take hours out of your day. TL;DR Today we've launched a new feature in Moz Pro that can help you make sense of how search engines understand topics and phrases. You can use this data to build deeper content, imp... →

Posted by dohertyjf[Estimated read time: 7 minutes] As a startup founder myself, it feels weird to talk about startups through the lens of backlinks. After all, there are so many other things to worry about — how’s my cash flow? Are my employees getting paid? How does the deal flow look? Are we going to hit our targets for this month/quarter? Why is the website/app so slow? Did that vendor pay us that huge amount they owe? What if I told you that I’ve seen (and helped) companies land funding off the back of... →