Posted by OffspringUser experience is more important than ever in today’s digital age, and with more searches now performed on mobile than desktop, the need for a mobile-friendly site is imperative to a business’ success. It’s this that led to Offspring’s site migration to a responsive design, just one of the changes the trainer retailer is making to improve the customer journey and ultimately increase conversion rates.A quick overviewOffspring previously had no mobile website, which meant there was a poor ...