Свежие новости и отзывы о Moz

Posted by randfishTo get a sense for the potential value of keywords in a certain niche, we need to do more than just look at the number of searches those keywords get each month. In today's Whiteboard Friday, Rand explains what else we should be looking at, and how we can use other data to prioritize some groups over others. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! Video transcriptionHowdy, Moz fans, and welcome to another edition of... →

Posted by cml63 It was 6:30 p.m. on a Friday and I was getting ready to unwind from a long workweek. I traded my email for a Spotify playlist and cracked my first beer of the night. All was right with the world. Then I received an unexpected call from our... →

Posted by Dr-PeteYesterday morning, we woke up to a historically massive temperature spike on MozCast, after an unusually quiet weekend. The 10-day weather looked like this: That's 101.8°F, one of the hottest verified days on record, second only to a series of unconfirmed spikes in June of 2013. For reference, the first Penguin update clocked in at 93.1°.Unfortunately, trying to determine how the algorithm changed from looking at individual keywords (even thousands of them) is more art than science, and eve... →

Posted by randfishThis week, we launched a feature inside Open Site Explorer that I'm very excited about - the Spam Score Histogram, found by clicking on the "spam analysis" tab:The histogram is particularly useful for visualizing the distribution of potentially spammy links that show up in a site's link profile. Above, for example, we're looking at Moz.com, with a strong distribution of sites that have 0-5 spam flags. According to our research, that means the vast majority of those sites are unlikely to be... →

Posted by MackenzieFogelsonIt's no secret that building and executing integrated marketing strategies is the responsibility of your marketing team. The problem with that is the actions of everyone in your organization affect your marketing. Marketing isn't just what your customers see on the outside. It's what happens when they get your product home. It's the experience they have with any one person in your company at any given time and through any specific touchpoint. Whether or not you're aware, all of th... →

Posted by MiriamEllisGoogle's Snack Packs (a.k.a Local Stacks) haven't gotten the best reception in the local business community. Many people feel these results serve Google itself more so than the local businesses they feature. For this reason, it may be more important than ever to make sure your local search marketing is both accurate and thorough. In this post, we'll dive into why. Let's take one of these results apart and discover how best to respond to their limitations. I was never a fan of Google's ... →

Posted by Cyrus-ShepardFor years now, we've heard the drumbeat from Google that marketers should stop focusing on building links. While it's accepted wisdom that you should avoid manipulative link building to rank higher in search results, the popular narrative would have us believe that external links aren't important in Google's ranking algorithms at all, and that link building can be safely ignored. Is there any truth to this? To find out, we mined new information from our upcoming biannual ranking corre... →

Posted by RoyhThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.The sitelinks search box (schema.org/SearchAction) is one of the most popular markups out there. According to SimilarTech, there are now more than 650,000 sites that have implemented this markup, making it one of the most popular of all schema markup types. That said, we don'... →

Posted by anthonycoraggioPaid search management is a great component of your marketing to outsource or delegate to a specialist. The field moves fast, so even without other responsibilities, keeping up with campaigns on a daily basis and all the developments in the technology and market environment is very demanding. When your time is already at a premium, finding a qualified agency can make a world of difference. Here are some questions to help you choose how to resource your online advertising needs. Wher... →

Posted by Liam_CurleyThere are many articles on domain structure for international sites. Many, if not all, recommend the use of ccTLDs due to the geo signals they send to Google; but I’ve read very few articles that substantiate this type of claim with a... →

Posted by randfishKeyword Research is a very different field than it was just five years ago, and if we don't keep up with the times we might end up doing more harm than good. From the research itself to the selection and targeting process, in today's Whiteboard Friday Rand explains what has changed and what we all need to do to conduct effective keyword research today. For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab! What do we need to chang... →

Posted by SEOHackerIf you have a blog, but feel that your visitor's engagement with your blog is minimal at best, then this post is for you. In this post, we're going to look at eight ways you can increase blog engagement for more comments, social shares,... →

Posted by DannyCaveToday’s SEO tools make it easier for the non-programming SEO to perform complex tasks. This article is about the newest category of such tools that simplify a complex process: extracting data from the web. I’ve been in SEO/digital marke... →

Posted by Omri_YacubovichEmotional impulsiveness is the number one driver of purchasing decisions. And most consumers don't even realize it. In fact, 95 percent of all purchasing decisions (both online and offline) take place in the subconscious mind, acc... →

Posted by Trumplier Ad blindness is one of the main reasons publishers must rethink their monetization strategies. When it comes to dealing with this phenomenon, advertisers typically have multiple options at hand. Still, there are steps you can (and shou... →

Posted by amandaeckingI’ve been in and out of Google Analytics (GA) for the past five or so years agency-side. I’ve seen three different code libraries, dozens of new different features and reports roll out, IP addresses stop being reported, and keywords ... →

Posted by Jonathan_Ellins Google may have something amazing in the pipeline, an easy entry point into its vast Google Shopping platform. By combining increasingly accurate image detection software with existing structured product data detection, Google Sh... →

Posted by HennekeDThe web is full of rehashed content. Hype-filled headlines may grab our attention, but blog content often disappoints. It’s bland. It’s superficial. It doesn’t make readers smile. But we know why that happens, don't we? Writing good blog... →

Posted by Adam.WhittlesIt's likely that April 21, 2015, will forever be etched into every digital marketer's brain—this being the date that Google started expanding its use of mobile-friendliness as a ranking signal. You don't have to look very hard to find an article, best practice guide, or news item that has been influenced by the buzz around the announcement. In fact, as I write this post, there have already been two very popular posts on the main Moz blog highlighting this subject: an excellent post by... →

Posted by JoannaLordI don't like the word "optimization." It has surpassed the level of buzz word and has officially been overused in every which way. While the word itself annoys me, the process of improving what you have to get more from it still rings true. I think we can all get onboard with the concept, but what about the process behind it? I am constantly surprised by the number of people that tell me their boss or client simply doesn't want to spend time on landing page optimization.I've put together... →