Posted by randfishA lot of fantastic websites (and products, services, ideas, etc.) are in something of a pickle: The keywords they would normally think to target get next to no search volume. It can make SEO seem like a lost cause. In today's Whiteboard Friday, Rand explains why that's not the case, and talks about the one extra step that'll help those organizations create the demand they want.
For reference, here's a still of this week's whiteboard. Click on it to open a high resolution image in a new tab...