Craft Winning CTAs with Four Simple Tips

Posted by ziamd19A call to action (CTA) can essentially make or break a potential lead. Don't trust my word? Take a look at the example below: All the viewer needs to do is click on that blue button, and voila! A lead is born. Sounds easy enough, right? Not exactly. There are several elements that are critical to get right in order to make that click happen. I'll be discussing the most important ones in this post.They include: WordingShape and sizeColorPositionWording“Some people have a way with words, and ...