Posted by RobBeirneWe need to talk about bounce rate.
Now, before I begin ranting, I'd just like to put on the record that bounce rate can, in certain cases, be a useful metric that can, when viewed in the context of other metrics, give you insights on the performance of the content on your website. I accept that. However, it is also a metric which is often misinterpreted and is, in a lot of cases, misleading.
We've gone on the record with our thoughts on bounce rate as a metric, but it's still something th...