The Ultimate Guide to Finding Opportunities in Adwords

Posted by David.WebrageousA lot of people ask me how they can optimize an Adwords account. I tell them to look for opportunities in their campaigns. There are numerous AdWords reports that can help you find areas with room for improvement. In this post, I am going to highlight some of the most actionable ones.But first, here's a list of common metrics that should become the basis of your AdWords strategy: Clicks Impressions Click-Through Rate (CTR) Cost Average Cost Per Click (CPC) Average Position Quality ...