How to Increase E-commerce Conversion Rates with Social Proof

Posted by ksalehWhy do people buy what they buy? Businesses and psychologists have been trying to answer this question for years. Turns out, one big driver for purchasing decisions is social proof. Social proof serves as validation of a product’s quality or value for money. If many people like a product, your customers will assume that it must be good.Savvy e-commerce store owners can increase conversion rates dramatically by leveraging social proof. What is social proof and how can you use it effectively?A...