Here’s How to Spring Clean Your Google Analytics Channel Groupings

Posted by SMPoultonGoogle Analytics (GA) is a wonderful and powerful tool, but all too often it can lead to some poor decision-making based on incorrect Channel Grouping attribution. Of course, you should already have a well-defined and enforced UTM tagging strategy (if not, this excellent article from Annie Cushing will get you up to speed), but the continued, diverse expansion of the Internet often means you’ll never be able to account for all inbound traffic.Note: If you’ve never heard of Channel Groupin...