Posted by serpschris[Estimated read time: 7 minutes]
One of the biggest takeaways from SearchFest in Portland earlier this year was the rapidly rising importance of semantic search and structured data — in particular Schema.org. And while implementing Schema used to require a lot of changes to your site's markup, the JSON-LD format has created a great alternative to adding microdata to a page with minimal code.
Check out Mike Arnesen's deck from his SearchFest talk, "Understanding & Facilitating Semantic Se...