Here’s How GIFs Can Fire up Your Brand’s Email Open Rates

Posted by nikkielizabethdemereI could watch Patrick Stewart facepalm all day. Through the wonder of GIFs, I’ve actually done just that, going into giggle-fits on every rotation. Looped hilarity aside, GIFs are quickly spreading beyond Reddit and Tumblr and into mainstream marketing, and for good reason. They're highly effective at achieving the KPIs every marketer wants: Better open rates, more views, and higher conversions. Also, people love ’em. Email marketers can especially benefit from adding GIFs to t...