3 Surprising Lessons From Building 26,000 Links

Posted by KelseyLibertThe Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been featured, what types of links each campaign attracted, and how many times each placement was shared. While we regularly look back on our data to evaluate performance per campaign and client, until now we’d never analyzed all of these data in aggregate. After combing through 31,000 media mentions and 26,000 links, her...