Ranking #0: SEO for Answers

Posted by Dr-PeteIt's been over two years since Google launched Featured Snippets, and yet many search marketers still see them as little more than a novelty. If you're not convinced by now that Featured Snippets offer a significant organic opportunity, then today is my attempt to change your mind. If you somehow haven't encountered a Featured Snippet searching Google over the past two years, here's an example (from a search for "ssl"): This is a promoted organic result, appearing above the traditional #1 r...