Posted by nikkielizabethdemereCan you recall Don Draper using statistics in a quote? Neither can I.Draper’s pitches were successful because they focused on stories. (Remember the famous Kodak Carousel pitch?) He was onto something: Research highlights stories as key to capturing an audience's attention.Jennifer Aaker, a social psychologist and professor at Stanford’s Graduate School of Business, cites a study in which students were asked to present a one-minute persuasive pitch to their class members. Each ...