Posted by SamuelScott[Estimated read time: 55 minutes]
No one cares about your company or product.
Unless your CEO is Steve Jobs or your product is Google Glass, very few journalists and bloggers are going to write about you directly, because they're reluctant to give free press to for-profit businesses. Few people are going to share something on social media that will only help a corporation to make more money. To gain significant media coverage and launch creative campaigns that spread through the Interne...
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The Advanced Guide to Online Publicity Campaigns
moz.com/blog