How to Find Your Brand's Disruptive Opportunity

Posted by ronell-smith[Estimated read time: 9 minutes] In 2009, I wrote a magazine story about a Japanese lure company selling high-end fishing lures in the US for $20 to $50 each. With anglers buying the lures in droves, it was only a matter of time before competitors followed suit, creating carbon copies of the best sellers, which lead to a market frenzy the industry had never seen. Months later, I interviewed the owner of the lure company everyone was copying. His comments were eye-opening and accurate. ...