Don't Just Manage Your Reputation—Improve it

Posted by MaryBowlingIn ranking businesses in the local search results, Google's goal has always been to model the real world. It aims to reward the companies that are the most popular and prominent within their own market areas — those that are the most highly regarded by their customers, considered to among the best at what they do and that people generally patronize, talk well about and recommend to their friends. Those are the local businesses that Google wants to show in its local search results.That’s...