Posted by tallen1985We know Facebook has a huge amount of data on people. For the last 18 months, they've been sharing more of this information than ever before through their platform, Audience Insights. As a result, we can begin to pull together audience personas for very little cost other than time, effort, and a Facebook account.
This post is going give a whirlwind tour of how we can begin to use Audience Insights to build personas for our business that will allow us to target content better and keep peo...