Accidental SEO Tests: How 301 Redirects Are Likely Impacting Your Brand

Posted by WayfairAt Wayfair.com, we conduct a lot of SEO tests. We are constantly measuring and evaluating our strategies, some of which were shared in our last post for YouMoz, Accidental SEO Tests: When On-Page Optimization Ceases to Matter. Sometimes, however, we stumble across what we call accidental SEO tests. This typically happens when a bad code deploy unintentionally hurts our SEO, and we end up learning something useful from our mistake. Tens of thousands of 301 redirects One of our accidental te...