Here’s How to Close More B2B Deals with Content Marketing

Posted by brianhughesIf content marketing is all about providing relevant information to help your customers make a decision, then no one needs this information more than a B2B customer. B2B customers aren't deciding between what to order for dinner or where to buy their next coffee; they're about to invest millions of dollars in major decisions that could make (or break) their businesses. With more stakeholders needing to weigh in about these big decisions, it's no surprise that the average sales cycle is ...