My Story: How Facebook Advertising Performed vs. Google AdWords

Posted by KarenJamesIn a 2014 study conducted by Neustar, social media advertising was found to be the most effective form of online paid advertising for increasing impressions, clicks and conversions at a low cost. As the popularity of social media advertising has increased, it is understood that most businesses now allocate around 28% of their marketing budget to social media advertising. Is this the case? As a digital marketing agency, we are asked about the differences between social media advertising ...