The Strategy That Helped Sprout Social Double Its Blog Traffic

Posted by Michael_PattersonOur blog has been running for almost five years now, which means we’ve had to stop and rethink strategies a few times since its inception. But even though our blog’s format, style and techniques have changed over the years, two things have remained constant: We’ve stayed committed to providing our readers with helpful, actionable social media content and we’ve been steadily collecting data from Google. In a time when creating data-driven content is a top SEO strategy, the latter h...