Seven Simple Tips for Insightful A/B Testing

Posted by alpmimar"Never stop testing, and your advertising will never stop improving."—David Ogilvy, Ogilvy & MatherDavid Ogilvy, founder of Ogilvy, Benson & Mather, was 38 years old before he went into advertising. Yet, he became one of the founding fathers of modern advertising. Today, Ogilvy & Mather is one of the most recognized agencies in the world. How did he start so late, yet still succeed where so many others failed? By doing a lot of A/B testing. The oft-told story is that Ogilvy was, of all thi...