Posted by BenjaminEstesSEO is not something that is done. SEO is a way of doing things that encompasses many teams and initiatives. This is especially true for large organizations with well-established and potentially siloed teams.
Most marketing disciplines have concrete inputs and outputs. Consider the following examples, which may seem trite at first:
PPC results in visibility in search results.
Email marketing results in visibility in the inbox of folks on your mailing list.
Content strategy results in...