Posted by Cyrus-Shepard The Internet lives on links.
Marketers have long understood the importance of links to SEO. So much so, it's something we study regularly here at Moz. At their most basic, links are counted as "votes" of popularity for search engines to rank websites. Beyond this, search engineers have long worked to extract a large number of signals from the simple link, including:
Trustworthiness – Links from trusted sites may count as an endorsement
Spamminess – Links from known spam sites may ...