Accidental SEO Tests: When On-Page Optimization Ceases to Matter

Posted by WayfairWith over 50 code releases a day at Wayfair.com, we iterate quickly, and our teams have the ability to be fast and agile. The downside is there are a lot of opportunities for a mischievous bit of code to slip through safeguards and negatively impact SEO. And if a bad thing can happen, it inevitably will. However, some of these accidents reveal insights that can improve our understanding of Google’s algorithm and enhance our effectiveness as SEOs. On the Wayfair SEO team, we call these accid...