Posted by kerryjonesAre you holding your content marketing to unrealistic standards?
No matter how informative your infographic about tax law may be, it’s not going to attract the same amount of attention as a BuzzFeed Tasty video. You shouldn’t expect it to. In order to determine what successful content looks like for your brand, you first need to have realistic expectations for what content can achieve in your particular niche.
Our analysis of hundreds of Fractl content marketing campaigns looked at the f...