Posted by Dom-WoodmanOccasionally, a problem will land on your desk that's a little out of the ordinary. Something where you don't have an easy answer. You go to your brain and your brain returns nothing.
These problems can’t be solved with a little bit of keyword research and basic technical configuration. These are the types of technical SEO problems where the rabbit hole goes deep.
The very nature of these situations defies a checklist, but it's useful to have one for the same reason we have them on plan...