Свежие новости и отзывы о Apple

This year was an interesting one in a long time for Apple — but not necessarily in a good way. iPhones aren’t selling the way they used to, the Apple Watch isn’t a big hit, and Alphabet is emerging as a bigger and formidable competitor. And that has Wall street asking some serious questions about Apple’s future. At the beginning of the year, Apple experienced a… Read More... →

Редактор рубрики «Технологии» издания Business Insider Дэйв Смит написал колонку о проблемах, которые могут появиться у Apple из-за расширения линейки продуктов, что приведет к ухудшению их качества. Смит уверен, что Apple уже проходила через этот этап 20 лет назад и преодолеть его помогло только возвращение Стива Джобса и его радикальная политика сокращения ассортимента. Редакция vc.ru публикует адаптированный перевод материала.... →

Apple may still be claiming that sales of its Apple Watch are “doing great,” but overall, the wearable device category is failing to grow at the rates forecasted earlier. According to a new report from eMarketer, wearables like Apple Watch and Fitbit were expected to grow more than 60 percent year-over-year from 2015 to 2016. However, the firm is now cutting that estimate down to… Read More... →

Редакция рубрики «Интерфейсы» вспомнила наиболее обсуждаемые и примечательные редизайны сервисов, сайтов компаний и приложений в 2016 году.... →

Nintendo has confirmed what we all knew was likely – Super Mario Run got a lot of downloads at launch. The company says that the app was downloaded over 40 million times during its first four days on the App Store, which breaks records for Apple’s mobile software shop. Previous third-party estimates suggested the new game was on track to topple Pokémon Go’s previous early… Read More... →

Something of a sleeper hit, the makers of Peak — a subscription-based service specifically designed to entertain a user while simultaneously exercising their cognitive skills — have sold a majority stake to French publisher Hachette Livre. Created by London-based app company Brainbow, Peak has been downloaded over 15 million times and was named Best App in 2014 by Apple, while… Read More... →

One of the best things about Apple’s retail strategy is that when it comes to inventory, they don’t ignore their brick-and-morter stores like some other retailers do. So while the initial inventory of a product like AirPods may sell out online within minutes of going up on Apple’s site, you can typically count on Apple’s retail stores to carry stock on launch day. This… Read More... →

Posted by MiriamEllisIn our ongoing quest for local prominence, are we leaving anybody out in the cold? For years, a fundamental message I’ve shared with almost every incoming local business client is that they need local SEO, specifically, because they need to be found on the web by local people. I’d estimate that 98% of everything our industry writes about is tied to this concept, and while this focus is sensible, today I’d like to highlight an underserved (but enormous) target local market: non-local peo... →

When it comes to headphones — particularly those of the in-ear variety — DIY repairs are generally a no-go. If it’s a frayed wire shorting out, sure, grab your soldering iron and get to tinkering… but if it’s anything more complicated than that, you’re probably looking at buying a new pair. It’s no surprise, then, that Apple’s itty-bitty… Read More... →

It won’t arrive until well after the holiday, sure, but that fancy 27-inch display LG created for the new MacBook Pros is now officially available on Apple’s site. The new monitor, which was launched alongside a 4K model back in October during the MacBook Touch Bar event, marked a new approach for Apple, which has customarily created its own hardware for such occasions. The LG… Read More... →

If you have an iPad, you have a very capable external display for your computer using Duet Display, and now you can also experience Apple’s new Touch Bar without having to pick up a new computer. It’s not the same as having one built in to your computer, but it is a good way to play with Touch Bar functionality and see how it works with your existing workflow in Apple’s… Read More... →

Победители специального приза «Прорыв года» получат членство в АКАРе... →

One of the memes to come out of the somewhat contentious rollout of the MacBook Pro is that Apple has given up on the desktop Mac. Given the slower upgrade cycle of desktops and how well my Retina 5K iMac is holding up it took me a while to pay attention to what was going on there until it had reached a fever pitch. The consensus was that Apple is no longer interested in keeping up its… Read More... →

One of the memes to come out of the somewhat contentious rollout of the MacBook Pro is that Apple has given up on the desktop Mac. Given the slower upgrade cycle of desktops and how well my Retina 5K iMac is holding up it took me a while to pay attention to what was going on there until it had reached a fever pitch. The consensus was that Apple is no longer interested in keeping up its… Read More... →

In a series of answers to questions posted on Apple’s internal employee info service Apple Web today, CEO Tim Cook commented to employees on some hot button topics. We obtained some of the answers to interesting questions about a few topics including the fate of the Mac, but more on that later. First up is probably the most topical: why did he feel it was important to meet with… Read More... →

Издание Campaign опубликовало интервью с командой, которая в 2006 году разработала и выпустила первую рекламу компьютеров Mac после четырёхлетнего перерыва. Журналисты узнали у креативных директоров, продюсера и актёров, как развивалась и трансформировалась идея кампании от задумки до выхода на телевидении. Редакция vc.ru публикует адаптированный перевод материала.... →

Компания Apple обжаловала решение Еврокомиссии о взыскании с корпорации штрафа в размере €13 млрд за нелегальный уход от налогов в Ирландии. Об этом пишет BBC.... →

When Niantic first showed a Pokemon Go app for Apple Watch back in September, the only sort of launch date the company would give was by “the end of the year.” As December 31st quickly approaches, PoGo fans are starting to wonder if Niantic will ship things in 2016 after all. With wondering and doubt comes ample opportunity for rumors to spiral out of control. An email started… Read More... →

Looks like Anki’s may have a full-fledge holiday hit on its hands. The hardware startup, which first came to prominence when Apple demoed its Drive cars on-stage during a keynote a few years back, went all in on its latest offering Cozmo earlier this year. The plucky little robot is the result of a team of new hires from studios like Pixar and Dreamworks, effectively looking to build… Read More... →

В начале декабря в продаже в России появился новый Macbook Pro с Touch Bar вместо ряда функциональных кнопок. Анонс ноутбука вызвал широкую дискуссию среди журналистов и пользователей — обсуждалось удобство сенсорной панели для работы, отсутствие разнообразия портов и новая клавиатура. Шеф-редактор vc.ru провел неделю с новым ноутбуком Apple, узнал мнение других владельцев компьютера и поделился с читателями своим опытом работы на Macbook Pro с Touch Bar.... →