Свежие новости и отзывы о Apple

As we reported in September, iTunes has today launched a new section called “Spoken Editions,” which will feature narrated content from a number of online publishers in the form of audio-only podcasts. These Spoken Editions are available both in the iTunes storefront, as well as in Apple’s Podcasts app, for easy access. We first spotted the Spoken Editions in the wild,… Read More... →

Of late, Mophie seems to be intent on letting the world know that it’s more than just charging cases – but hey, at the end of the day, there are worse things to be than virtually synonymous with a given space. And hey, when Apple unveiled its first proprietary charging case a year or so back, everyone was quick to drop the hardware startup’s name like it was going out of… Read More... →

Pull on your commenting pants because I’m going to offer up some wild speculation coupled with real-world experience to come to a conclusion that some of you might find ludicrous and others will find just weird. Here we go: I think the Apple Watch’s Mac unlock feature is one of the most compelling things about the watch itself and could turn the smartwatch tides if more… Read More... →

Apple TV is getting its first ticketing application today with the launch of StubHub, which will allow owners of the fourth-generation Apple TV device to search for concert tickets, and even see what the view from a given section of seats would look like. However, when it comes time to actually make a purchase, the Apple TV app will redirect you back to your mobile phone to complete the… Read More... →

Alexa is getting better, the Echo is getting smaller and Amazon will stop at nothing to bring its smart assistant into your home, even if that means issuing a second generation of its Dot hardware a mere months after the original, at virtually half the price. After all, Amazon knows when it’s got a winner on its hands, and, as Google and (likely) Apple rush to bring their first offering… Read More... →

В логотипе Apple часто видят тайные смыслы, которых не существует. Некоторые связывают надкусанное яблоко с первородным грехом. По другой версии логотип был создан в память об основателе информатики Алане Тьюринге, который умер с надкусанным яблоком в руке. Несмотря на это, у дизайнера, разработавшего логотип, есть рациональное объяснение такого выбора.Специалист Роб Янов, создавший цветной логотип Apple, рассказал изданию Logo Design Love, почему фирменный знак компании 1977 года выглядел именно так.... →

Here’s yet more evidence that the US patent system needs over-hauling. Back in February we reported that Apple had been ordered to pay $625 million to notorious litigator VirnetX after a U.S. court judged that the iPhone-maker had infringed on patents held by VirnetX in its iMessage and FaceTime services. (VirnetX often described as a patent troll because it makes almost all of its… Read More... →

The real magic of the Internet of Things happens when devices work together. It will be magic when Siri, on your iPhone, can adjust your thermostat or confirm you locked the back door; when your door lock can tell your sound system you’re home and start the music. That’s not the reality we live in, because most devices can’t talk to each other. Without a common language,… Read More... →

В новом видео корпорация представила праздничную функцию для сообщений в iOS 10... →

Apple открыл доступ к  поисковой рекламе в App Store всем издателям и разработчикам в США. Создавать кампании можно уже сейчас, но показ объявлений будет начат 5 октября. На первую кампанию Apple предлагает кредит в размере $100. Показ рекламы будет производиться на базе модели аукциона. Также будет учитываться релевантность объявлений запросу пользователя. В результатах поиска реклама будет выделена синим фоном. Объявления будут […]... →

Запуск платёжной системы Apple Pay в России состоится в начале октября, пишут «Ведомости» со ссылкой на нескольких российских партнёров американской корпорации. По их словам, банки и ритейлеры уже несколько недель тестируют сервис.... →

SoundCloud as a company is a disaster, but its the only streaming service with the DJ sets and remixes kids love. So it makes perfect sense that Spotify is in advanced talks to acquire SoundCloud, the Financial Times reports. Spotify already declined to buy it twice over the past year and a half, but talks broke down over pricing. But since then, SoundCloud has hammered out deals with the… Read More... →

Apple is releasing a new video advertisement for the iPhone and iOS. Like previous ads, this video shows a stark departure from previous Apple ads. You can feel Tor Myhren’s influence on this ad. The recently hired VP of Marketing Communications has an impressive background in the advertising industry and is now in charge of Apple’s ads. That’s probably the reason why these… Read More... →

В июне 2016 года на конференции WWDC компания Apple анонсировала программу Search Ads для продажи рекламы в поиске по App Store, а 29 сентября в программе открылась регистрация для всех желающих. Генеральный директор AppFollow Анатолий Шарифулин написал колонку о том, как работает Search Ads и чего ждать от этого продукта, а также узнал мнения специалистов Aviasales, Prince, Mom.life и Yodha о том, как он изменит поисковую оптимизацию приложений.... →

Apple today announced the launch of “Enhanced Editions” for George R. R. Martin’s series, “A Game of Thrones,” beginning with the author’s first title, “A Song of Ice and Fire,” to celebrate the 20th anniversary of the novel’s release.  Books Two through Five will follow in the months ahead, says Apple. These Enhanced Editions… Read More... →

Apple запустил рекламу в поиске приложений, из которого скачивают программы около 65% пользователей.... →

Почему-то не хватает Apple.... →

Apple сообщила разработчикам приложений об официальном запуске программы Search Ads, которая позволяет размещать рекламу в результатах поиска по магазину приложений App Store. До этого система работала в тестовом режиме, пишет издание MacStories.... →

Aetna just threw in with Apple in a big way. The healthcare provider announced a number of different iOS-only apps aimed at quantifying wellness and streamlining the healthcare management process that are set to arrive early next year. It’s also investing a ton in the Apple Watch, providing the wearable for all of its 50,000 or so employees (who are, naturally, enrolled in its own… Read More... →

Apple is planning to consolidate its various London offices into a single campus, come 2021. Read More... →