Свежие новости и отзывы о Apple

Маркетолог и евангелист поведенческой экономики Елена Луценко объясняет на реальных примерах, как «работают» эмоции человека и как, понимая это, взаимодействовать с целевой аудиторией продукта.  Последнее время в маркетинге появилось очень много «страшных» слов: нейросети, квантовая нейробиология, поведенческая экономика, роботизация, информационные войны в социальных сетях, партизанский маркетинг. Но не спешите усложнять себе жизнь их изучением – есть более универсальный и крайне дешевый инструмент управле... →

Posted by Tom-Anthony[Estimated read time: 8 minutes] Intelligent Personal Assistants (IPAs) are capable of radically disrupting the way we search for and consume information on the Internet. The convergence of several trends and technologies has resulted in a new interface through which people will be able to interact with your business. This will have a dramatic impact — if your long-term marketing/business plan doesn't account for IPAs, you may be in the same boat as those people who said they didn't nee... →

It’s been almost 10 years since Apple unveiled the iPhone. Since that day, the smartphone has been the overwhelming driver of innovation in the technology industry. Many components have made stunning advances to keep up with consumer demand to have sleeker, more powerful devices every year. For chip makers, the pressure has been to produce smaller, more powerful components for each… Read More... →

Amazon Alexa can now be used in a web browser to test it out. Facebook starts selling offsite ads. Apple pay wants to expand into more countries in both Asia and Europe. Nick Denton from Gawker challenges Peter Thiel to a public debate and Twilio is looking to IPO soon. All this fun stuff on todays Crunch Report! Read More... →

Apple Pay may only be available in a handful of countries right now, but the iPhone maker is working hard to extend the footprint of its digital payment services into new parts of the world. Read More... →

Associated Press и исследовательская компания Equilar опубликовали отчет о годовой заработной плате руководителей крупнейших ИТ-компаний. Наиболее высокие выплаты оказались у гендиреторов Expedia, Yahoo и Salesforce. При этом руководители таких компаний как Apple, Google, Amazon и Oracle не попали в топ-10 рейтинга.... →

Компания Foxconn, которая является одним из основных сборщиков устройств для Apple, уменьшила количество рабочих со 110 тысяч до 50 тысяч на одном из производств за счёт автоматизации. Об этом сообщает South China Morning Post.... →

Apple Music, Tidal, and until recently, Spotify, failed at music discovery because they stuck to a blog-style format. But Spotify has cracked the code with a Facebook News Feed-style personalized, frequently updated playlist called Discover Weekly. Spotify now says the playlists have seen 40 million unique users since launching last July. That’s remarkable for a new feature,… Read More... →

На июньской конференции WWDC Apple объявит о запуске Siri SDK — набора инструментов, который позволит разработчикам использовать голосового помощника компании в своих сервисах, пишет The Information со ссылкой на свои источники. Также Apple собирается выпустить устройство с голосовым помощником для дома, похожее на Amazon Echo и Google Home, утверждает издание.... →

Apple is preparing an SDK that would allow developers much greater access to Siri — and the improved assistant will power a stationary hub device like Amazon’s Echo. A report from The Information tallies with what we’ve heard over the last few weeks; expect an announcement, if not the device itself, at WWDC in June. Read More... →

While it may seem like we just wrapped up in the Big Apple, TechCrunch Disrupt SF 2016 will be here before you can say “how do you do, fellow kids?” We will once again be giving college students the chance to buy deeply discounted tickets to Disrupt SF, so all you undergrad and graduate students out there can check out the hottest startup show in Silicon Valley, even on a ramen budget. Read More... →

Cyber security continues to infiltrate our daily news feeds and make headlines on a regular basis. It’s touched our most iconic companies such as Apple and it has risen to the forefront of our government’s attention on several occasions. One thing is clear amid all these developments: companies see the need to protect themselves an utmost priority and yet, the way to accomplish… Read More... →

Rumor has it that Apple is about to update the MacBook Pro with a retina display in the coming months. And according to well-informed analyst Ming-Chi Kuo from KGI Securities and 9to5mac, it should be much more than a specification bump. The company wants to keep two screen sizes with a 13-inch model and a somewhat more powerful 15-inch model. But these laptops s Read More... →

Posted by bridget.randolph[Estimated read time: 9 minutes] Note: this post is based on a recent presentation I gave at LearnInbound Dublin. You can find the slides here. Mobile search as a topic has changed a lot over the past few years. When I first started looking at this, back in 2012, there was already a lot of discussion happening around the topic of mobile. And back then, the big question everyone was asking was, “what should my mobile strategy be?” Even then, things were shifting. At one of my early ... →

Apple CEO Tim Cook made an uncharacteristic admission today in an interview with Indian news channel NDTV — that iPhones are too expensive. He immediately qualified it, and the context really is important, but it’s just one of those things you don’t hear very often. Read More... →

Spotify is catching up with the competition when it comes to family plans. Like Apple Music and Google Play Music, families can now subscribe to Spotify Premium for $14.99 per month and get six different Spotify accounts and profiles. Read More... →

Глава Apple Тим Кук в интервью индийскому каналу NDTV заявил, что за пределами США цена iPhone действительно может быть слишком высокой для обычного покупателя. Компания собирается пересмотреть свою позицию в этой ситуации, добавил он.... →

Самые популярные и обсуждаемые тексты уходящей недели на vc.ru — в традиционном воскресном дайджесте.... →

Разработчик Леонард Стеллбринк опубликовал в своём блоге на Medium рассказ о том, как пытался устроиться на работу в Apple и, в конечно счете, отказался от предложения.... →

This week, announcements from Google’s annual I/O developer conference dominated tech headlines. But Oracle and Google are back in court, Apple unveiled a new redesigned store in SF and we learned that Amazon may start selling its own groceries soon. These are the stories you don’t want to miss. 1.TechCrunch live blogged the Google I/O keynote from the Shoreline Amphitheater event. Read More... →