Case Study: How Using Color Psychology Improved Our Website

Posted by Bearodactyl Changing a button holding call-to-action (CTA) text from green to yellow resulted in a 187.4% increase in conversions on our website. This year, our company decided to start using A/B testing as part of our efforts to improve the conversion rates for one of our landing pages. We are a leading affiliate site in the online slots niche, with over 10 years of experience in the industry. Our main business goal is to deliver our users a Vegas slots experience, but with additional benefits. O...