Case Study: Why it Makes Sense to Optimize Your Site for ‘Near Me’ Searches

07:07 26.08.2016
Posted by colleenharriscdkMay 2015 was full of big change in the search world. First, Google announced that, “More Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan.” Then Google followed that up with the news that, “Search interest in ‘near me’ has doubled since last year with 80% of those searches occurring on mobile devices.” In response to these trends, Google updated the local extensions for AdWords, allowing businesses to bid on keywords that de...
  2,154