Earning the Link: How to Pitch and Partner with the 5 Publisher Personas

03:01 20.10.2016
Posted by QuezSaysI stood up from my office chair, stepped behind it and leaned on its back with both hands so I could stare at the email from a new angle. I was silenced by the response of the blogger: “We’ve had a recent policy change here, and we no longer offer followed links. It’s hurting our reputation and being flagged by Google." In that moment, the game changed for me. I’ve received some interesting responses from editors and bloggers about links before, but never as adamant and uninformed as this....
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