Свежие новости и отзывы о Facebook

Обзор интересных событий рынка за прошедшую неделю от Telegram-канала «Мобильная Азия».... →

Facebook больше не будет разбивать расходы рекламодателей по сайту, приложению и офлайн-каналам. Теперь эти метрики будут объединены в одну. Кроме того, соцсеть добавит новые типы стандартных событий. Обновлённые метрики Ранее рекламодателям были доступны три отдельные метрики, чтобы они могли анализировать расходы по конкретному каналу. Теперь эти данные будут консолидироваться. Например, показатели «Цена за покупку на […] Сообщение Facebook объединит метрики для анализа расходов по разным каналам появилис... →

Facebook переименовал объявления формата Canvas в Instant Experience Ads и расширил их функциональность. Новые Instant Experience Ads будут автоматически прикреплены к Facebook Pixel, что позволит рекламодателям отслеживать их эффективность и настраивать кампании ремаркетинга. При желании они также смогут использовать коды отслеживания сторонних систем аналитики. Instant Experience Ads включают новый шаблон Instant Form, который упрощает ввод […] Сообщение Facebook переименовал Canvas Ads в Instant Experien... →

Priscilla Chan is so much more than Mark Zuckerberg’s wife. A teacher, doctor, and now one of the world’s top philanthropists, she’s a dexterous empath determined to help. We’ve all heard Facebook’s dorm-room origin story, but Chan’s epiphany of impact came on a playground. In this touching interview this week at TechCrunch Disrupt SF, Chan […]... →

Учимся проводить конкурентный анализ в Facebook, распределять рекламный бюджет и писать тесты. И не забываем про конференции... →

Half an hour into their two-hour testimony on Wednesday before the Senate Intelligence Committee, Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey were asked about collaboration between social media companies. “Our collaboration has greatly increased,” Sandberg stated before turning to Dorsey and adding that Facebook has “always shared information with other companies.” Dorsey nodded […]... →

Соцсеть будет таргетировать рекламу исходя из места предполагаемого отдыха... →

Facebook запускает новый рекламный формат – Flight Ads, ориентированный на авиакомпании. С его помощью рекламодатели смогут охватывать тех пользователей, которые искали информацию об авиабилетах на Facebook-страницах, а также на сайтах и в приложениях других компаний. Такие объявления будут показываться в Facebook, Instagram и Audience Network. Ранее этот формат назывался динамическая реклама для туризма (Dynamic Ads for Travel). […] Сообщение Facebook представил новый рекламный формат для авиакомпаний появ... →

As someone who’s had a years-long front row seat to Russia’s efforts influence US politics, former Facebook Chief Security Officer Alex Stamos has a pretty solid read on what we can expect from the 2018 midterms. Stamos left the company last month to work on cybersecurity education at Stanford. “If there’s no foreign interference during […]... →

Alex Stamos has been at the helm of some of the world’s most powerful companies for the past half-decade and is widely regarded as one of the smartest people working in the security space. Now, just a month into his new gig as an academic, he can look back at his time with a dose […]... →

Whitney Wolfe Herd, the founder and CEO of social and dating app Bumble, said today that Facebook’s move into dating is a “huge validation, the best thing that could happen to the dating space, maybe ever.” But all the same, the profitable service — which is notable for how it puts women into the driver’s seat […]... →

Строительство дата-центра обойдется компании в $1 млрд.... →

42% юзеров стали проводить в соцсети меньше времени, а 26% – вообще удалили приложения... →

Facebook is opening its first data center in Asia. The company announced today that it is planning an 11-story building in Singapore that will help its services run faster and more efficiently. The development will cost SG$1.4 billion, or around US$1 billion, the company confirmed. The social networking firm said that it anticipates that the […]... →

Groq has raised $52.3 million of a $60 million round, per an SEC filing. Social Capital co-founder and former Facebook executive Chamath Palihapitiya, who’s listed on the filing, has participated in the funding. Presumably, Palihapitiya’s investment came from Social Capital; the firm, which has been experiencing a boatload of personnel changes as of late, led Groq’s $10 […]... →

Never has it been so clear that the attorneys charged with enforcing the laws of the country have a complete disregard for the very laws they’re meant to enforce. As executives of Twitter and Facebook took to the floor of the Senate to testify about their companies’ response to international meddling into U.S. elections and […]... →

Another day, another political grilling for social media platform giants. The Senate Intelligence Committee’s fourth hearing took place this morning, with Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey present to take questions as U.S. lawmakers continue to probe how foreign influence operations are playing out on Internet platforms — and eye up potential future […]... →

Factual announced this morning that it has raised $42 million in new funding. The company launched in 2009 and now provides location data to customers like Amazon, Apple, Google, Facebook and Microsoft. And it’s still adding new capabilities, like the ability for advertisers to measure whether their campaigns drove in-store visits. Founder and CEO Gil […]... →

Facebook has accused BlackBerry of stealing its voice-messaging technology in its instant messaging app. In an 118-page complaint filed Tuesday in San Francisco, Facebook claimed BlackBerry infringed on five other patents, including the tracking and analysis of GPS data, voice-messaging technology, and the ways in which the app displays graphics, video and audio. In the […]... →

The Justice Department has confirmed that Attorney General Jeff Sessions has expressed a “growing concern” that social media giants may be “hurting competition” and “intentionally stifling” free speech and expression. The comments come as Facebook chief operating officer Sheryl Sandberg and Twitter chief executive Jack Dorsey gave testimony to the Senate Intelligence Committee on Wednesday, as […]... →