Свежие новости и отзывы о Facebook

It’s been a little more than a year since Facebook launched its Local Awareness ads, which allow businesses to target ads at nearby users — the ones who either live within a given distance of their store or were recently nearby. Now it’s improving those ads, particularly for businesses with multiple locations. The company says the ads can now include dynamic ad… Read More... →

Facebook announced this morning a new feature called “Music Stories,” that will allow users to better discover new music or share tracks with their friends. Essentially a new post format for Facebook, Music Stories integrates with Spotify and Apple Music to provide a 30-second preview of the shared song or album that can be played directly on Facebook itself. The music is… Read More... →

The largest social network ever created started trading today worth $300 billion by market cap. Let’s put that into context: Facebook, a company designed to sell ads against the every whim of its 1.55 billion users, is now nearly half the size (44 percent) of Apple, the most valuable company in existence (Apple’s market cap today: […]... →

With real time search becoming more popular, with the new Facebook Search upgrade and Twitter results in Google some SEOs like to test things out. I have two recent examples of that.... →

А Марк Цукерберг рассказал, что количество просмотров видео с соцсети достигло 8 млрд в день... →

Posted by KaneJamison I've been obsessed with Facebook Ads for the past few years. It probably didn't hurt that the first test campaign we ran earned an excellent $0.04 cost-per-engagement from a $10 budget. I'm obsessed because I'm convinced Facebook Ads are one of the most powerful tools we currently have as digital marketers.... →

Digital-директор журнала Maxim Даниль Хасаншин в своем фейсбуке выложил картинки - как люди используют смартфоны, и где на экране находятся мертвые зоны, в которых важные элементы навигации лучше не располагать. 60% пользователей для навигации используют большой палец. Зеленая зона - максимально комфортная для управления большим пальцем, желтая - нормальная, красная - неудобная.... →

Ежедневная аудитория соцсети Facebook в сентябре 2015 года превысила 1 млрд пользователей. Она составила 1,007 млрд человек, сказано в отчете компании за третий квартал.... →

По словам главы Facebook Марка Цукерберга (Mark Zuckerberg), количество просмотров видео в социальной сети достигло 8 млрд видео в день. Об этом руководитель объявил во время телефонной конференции для аналитиков по итогам III квартала 2015 года. В апреле этот показатель составлял 4 млрд, а в январе 2015 года – 1 млрд. Некоторые эксперты отрасли считают, что количество просмотров видео в день – неинформативная метрика, поскольку Facebook засчитывает просмотр, начиная с третьей секунды (при этом не важно, ... →

Facebook огласил финансовые результаты за третий квартал 2015 года. В отчётном периоде выручка компании выросла на 41% по сравнению с аналогичным периодом прошлого года и достигла $4,5 млрд – на $130 млн больше, чем прогнозировали аналитики. Прибыль из расчёта на одну акцию составила 57 центов (за исключением отдельных издержек) и также превысила ожидания рынка (52 цента). Это 14-й по счёту квартал, по итогам которого результаты компании превзошли прогнозы Уолл-стрит. Большая часть дохода Facebook приход... →

Posted by KelseyLibert When emotionally-charged content is placed in front of the right audience, it can spread at an incredible rate. We recently had this happen with a Fractl client campaign called Perceptions of Perfection, which we executed for Superdrug Online Doctor. Here’s a look at the results during the first few days of the campaign launch: It was also endorsed by Sofia Vergara on Facebook, putting it in front of her 7.7 million followers: And we were contacted by traditional media outlets to talk... →

Facebook, the world’s largest social-media platform, thinks virtual reality and augmented reality are the future — but one that’s distant. Mark Zuckerberg’s company reported the results of its third quarter financials today, and the chief executive shared some thoughts about how virtual reality will develop as a business. In March 2014, Facebook acquired the hot […]... →

It wasn’t that many years ago that Facebook had it’s a-ha moment when it realized that mobile was the way forward for advertising. Flash forward to today, and mobile advertising makes up 78 percent of the social network’s total advertising revenue. Advertising makes up almost all of Facebook’s income. Facebook reported $3.4 billion in mobile advertising revenue, while total advertising […]... →

Facebook is certainly growing its video capability in an effort that could eventually rival YouTube. On the company’s Q3 2015 earnings call, Facebook chief executive Mark Zuckerberg disclosed that more than 8 billion video views take place daily on the social network from 500 million users. This is a 100 percent growth rate since April […]... →

Facebook video viewership is growing by leaps and bounds. It now sees 8 billion average daily video views from 500 million users. That’s up from just 4 billion video views per day in April. Mark Zuckerberg made the announcement on the call to investors following Facebook’s blockbuster Q3 2015 earnings report. The new stat explains why Facebook is running a ton of experiments on how… Read More... →

Facebook’s user base is nearing a mobile majority. Today the company said it now has 1.55 billion monthly active users. Of those, 727 million only access the service on mobile — up from 655 million in July. This isn’t a new trend. We pointed it out after Facebook’s second-quarter earnings this year, but it remains fascinating. As […]... →

Facebook has released its Q3 2015 earnings, saying that it generated $4.50 billion in revenue and non-GAAP earnings per share of $0.57. “We had a good quarter and got a lot done,” says chief executive Mark Zuckerberg. “We’re focused on innovating and investing for the long term to serve our community and connect the entire world,” […]... →

Facebook now has more than 1.5 billion users. More specifically, in its third quarter 2015 earnings announcement today, Facebook revealed it now has passed 1.55 billion monthly active users (up 14 percent year-over-year) and 1.39 billion are mobile users (up 23 percent year-over-year). Facebook also shared that it now has 1.01 million daily active users […]... →

Facebook’s breaking news app Notify could be launching next week, according to a report by The Financial Times. It’s said that the app will contain content from “dozens of media partners” including Vogue, The Washington Post, Comedy Central, Billboard, and CBS. It’s believed that Notify is Facebook’s effort to appeal to users who are hungry for news. […]... →

Global Marketing News - 4th November 2015 Snapchat overtakes Twitter as second most popular social network in Norway Research by Ipsos has revealed the most popular social networks in Norway. Facebook is the most popular social network by far, with 81% of Norwegians using the site. Snapchat has overtaken Instagram to take second place,... →